Progressive Grocer

SEP 2016

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© Mondel ¯ ez International group The Perfect Balance of Thin, Crisp and Wonderfilled. Sources: 1 2015 Cookies Mondelēz Assortment Project, Total US Food and Mass Preliminary Results, January 2016; 2 Nielsen Homescan, Total US, All Outlet, 52 w/e 12/26/15 vs YAG; 3 Nielsen OREO Thins Trial P7 April 2016 Drive Category Growth with OREO Thins New Flavors! • OREO Thins come in Original, Golden, Mint and now NEW Lemon and Chocolate Creme • 22% of OREO Thins sales are incremental to the cookie/cracker aisle 1 • OREO Thins helped to grow the total OREO Brand by 3.8% in 2015 2 • Original OREO Thins trial is 3.7x the cookie category average 3

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