Progressive Grocer

SEP 2016

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Page 42 of 167

Let's Start With Some Facts… • The adult drinkable yogurt category has grown 12% (52 weeks vs. YA) • LALA Yogurt Smoothies have grown 35% (52 weeks vs. YA) • LALA is accelerating consumer interest in Yogurt by launching new items, like LALA Greek, LALA Curb and LALA 100 Calorie Yogurt Smoothies National Advertising: #Yogurting We've developed a national TV and digital campaign focused on the idea of Yogurting – that moment when you're drinking a Yogurt Smoothie and doing one of the million things life brings your way every day. By turning Yogurt into a verb, a movement has begun. These are just a few of the reasons why LALA won the acclaimed 2016 Editor's Pick award. Join us. Stock your store. Source: IRI, MULO 52 Weeks Ending 7/10/16 LALA IS CHANGING THE YOGURT CATEGORY AND THE EXPERTS NOTICED.

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