Progressive Grocer

SEP 2016

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Page 22 of 167

Store of the Month Food City, Johnson City, Tenn. T hese days, the mountains that surround Johnson City, Tenn., aren't the only spectacular sights in town. e small city of around 66,000, nestled amid the picturesque Appalachians, is the site of the latest Food City flagship store and adjacent fuel center. Since it s Octob er 2015 opening, the location , which replaced an e arlier store, has not only attracted shoppers from the surrounding Tri-Cities are a — comprising Johnson City, Kinsgport and Bristol, home to the world- famou s motor spe edway — but also curiou s consumers from farther afield: North Carolina, southwest Virginia and e astern Kentucky. "I was speaking to somebody every day who just wanted to see the store," recounts Store Manager Derek Adkisson, recalling the location's first days in business. "ey wanted to see the biggest and newest concepts in the grocery industry, and we were able to provide that shopping experience for them." When cu stomers enter, the first thing they encounter is Foo d City's version of a wall of values, with sale items that change monthly, many of them the chain's Topco-sourced private lab el brands, which include Foo d Club, Valu Time and Full Circle M arket, the last a line of natural and organic pro duct s. At the time of Progressive Gro cer's visit, the are a sported football-themed decorations in anticipation of the so-called Battle at Bristol, s et to t ake place b etwe en the University of Tenness e e (UT) and Virginia Tech on Sept. 10 . "Football's coming up," affirms District Manager Rick Bishop. "We do have a lot of tailgating around here, and then we've also got Bristol Speedway. We've got two races a year that we sponsor, so those are big events for us as well." A superior fresh food offering and newly available wine elevate Food City's latest flagship location. By Bridget Goldschmidt Photography by Fresh Air Photo September 2016 | | 23 Continued on page 26

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