Issue link: http://magazine.progressivegrocer.com/i/723369
For more information, visit www.mintel.com or call 800-932-0400. Mintel Global New Products Database Category Insights With many consumers looking for nontoxic pest control, eco- friendly launches will remain important in this market. Fear that pest control could pose a health risk to themselves or their family is holding back consumers from using products more frequently, and is likely deterring nonusers, too. Pest Control Market Overview Although the United States is the largest market for insect killers and repellents, it's a more mature market, forecast to grow by just less than 3 percent annually. k ey i ssues Pest issues affect 19 percent to 61 percent of U.S. consumers, depending on the specific type of pest. Ants, mosquitoes and other crawling insects affect the highest proportion of consumers, while bed bugs, termites and rodents are less significant. 18 | Progressive Grocer | Ahead of What's Next | September 2016 There are also many regional variations, with some pests more present in some areas than others in the United States, which will also affect where products are launched, as well as their type. Share of new product launch activity has dropped in North America, which only represented 3 percent. Insect killers/repellents continue to represent the bulk of launches in pest control, with eco-friendly products the most important claim in the category. Other important attributes for consumers are convenience, ease of use and portability (on-the- go stickers, patches and clip-on battery-operated devices).