Issue link: http://magazine.progressivegrocer.com/i/723369
150 | Progressive Grocer | Ahead of What's Next | September 2016 Equipment & Design Shelving Solutions T oday's technology is evident in all aspects of food retailing, even extending to what was heretofore the humble, plain- vanilla area of supermarket aisle shelving. "New digital in-store technologies improve the customer shopping experience and help the retailers better compete against e-commerce," affirms John White, CEO at Annapolis, Md.-based Compass Marketing Inc./Powershelf. "Shelving equipped with digital technologies like electronic shelf labels (ESL) is an essential part of this effort." White asserts that this technology at the shelf brings the internet to the consumer in-store and gathers shopper data that can be mined for new in- sights and enable predictive analytics, which he calls a field of rising interest among retail executives. According to White, Compass' Powershelf sys- tem is a highly configurable turnkey platform that's Show and Tell Supermarket shelving is doing more than simply holding product. By Bob Ingram battery-free, featuring inductive coupling technol- ogy enabling live two-way communication between the shelf edge and any stakeholders, decreasing labor expenses and environmental impact. Powershelf also features Smart Retail Labels (SRLs) that enable real-time pricing and offer out-of- stock sensors and LED shelf lighting. e Powershelf Mobile Network allows retailers to push timely and relevant content to consumers' mobile devices, includ- ing nutrition and allergen information, recipes, local events, emergency information, and commercials. "Data derived from the shelf and one-to-one communication with consumers will provide various offerings that will drive the delivery of personalized content to consumers," White notes, "and retailers will be able to use visual technologies at the shelf to observe consumer shopping behavior in real time." What's Not to Like? At e Like Machine, in Glenview, Ill., founder W I r ELE ss s h EL v E s U.K.'s Displaydata delivers real- time product information.