Progressive Grocer

SEP 2016

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142 | Progressive Grocer | Ahead of What's Next | September 2016 Produce Category Spotlight Fresh Food H ealth ealth-conscious consumers conscious ealth-conscious consumers consumers ealth-conscious consumers are increasingly turning to plant-based protein to fuel their bodies with fewer calo- ries and fat. What's more, foods like peas, beans, le- gumes and pulses use less water than other protein crops, making them a sustainable choice. With 8 grams of protein and just 117 calories per cup, peas are a small but nutritionally mighty vegetable to watch. e Hartman Group, in Bel- levue, Wash., which tracks emerging food trends, has identified pea protein as "a key player in the 'less meat,' 'soy-free' movement." Meanwhile, pulses, which are beans and peas, including lentils and chickpeas that are harvested dry, are receiving acclaim on the global stage. Citing the nutritional benefits, affordability and sustainability of pulses, the United Nations General Assembly has declared 2016 the Interna- tional Year of the Pulses (IYP). Filling Up on Fresh Low-calorie plant-based protein from peas and beans is a trend on the climb. By Jennifer Strailey Snacks Snacks With Benefits With Snacks With Benefits Benefits Snacks With Benefits Pulses, the edible seeds of legumes, are also cause for celebration at Harvest Snaps, the line of pro- duce-based shelf-stable snacks from Calbee, which are often merchandised in the produce section. "ere are a lot of benefits to eating plant- based protein," asserts Steve Kneepkens, VP of sales and marketing for Fairfield, Calif.-based Calbee North America, "but you can talk about protein all you want; the product has to taste good or people won't buy it." Calbee is extending its line of Harvest Snaps Snapea Crisps and Lentil Bean snacks to include two new flavors: Harvest Snaps Black Bean Mango, Chile, Lime and Harvest Snaps Black Bean Haba- nero. Both flavors are launching this month. "We went with bolder flavors in an effort to bring more men into the category," reveals Kneep- kens, who adds that currently 55 percent to 65 percent of Harvest Snaps' customer base is female. At least 60 percent of each product in the

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