Progressive Grocer

SEP 2016

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© 2016 NatureSweet Tomatoes Tomatoe aised ight. Can you train tomatoes to be sweet? One ing: It's Game Time." Minneapolis-based Target also touted a short nutritional message and a few of its favorite avocado recipes for game day on its site. Meanwhile, a Mollie Stone's Market in Greenbrae, Calif., used the Irvine-based California Avocado Commission's Taste the California Difference bins to build a dramatic Super Bowl 50 display complete with a Golden Gate Bridge replica, plenty of avocados and all of the ingredients needed to make guacamole for the Big Game. Making a Name in Back-to-school While consumers increasingly seek healthful, f lavorful and convenient products from the produce department, retailers and suppliers report an uptick in sales of these items when kids head back to school. "is is the perfect time of year to feature complete on-the-go snacks and meals that appeal to busy parents and their families who are looking for healthy, affordable options for school, work lunches and snacks," asserts Alan Hilowitz, company spokesman for Ready Pac Foods. Irwindale, Calif.-based Ready Pac recently launched a campaign aimed at offering busy families convenient produce-based meal solutions. e We've Got Your Back campaign, which runs through Sept. 18, features a sweepstakes, sampling parties, digital coupon offers and more. "e main message is that Ready Pac Foods delivers a remedy to the chaos — freeing up busy consumers' meal and snack prep time so they can focus on family, friends, work, school and Produce Fresh Food B erry special Merchandising Well- p ict strawberries and raspberries together creates a "berry patch" atmosphere. © 2016 NatureSweet Tomatoes As a matter of fact, yes. If you give them a good greenhouse home and mix in a lot of love and attention, you'll get the sweetest tomatoes you, and your customers, have ever tasted. Tomatoe aised ight. Can you train tomatoes to be sweet?

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