Progressive Grocer

SEP 2016

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Page 13 of 167

Front End Market Intelligence By The Numbers Shelf Stoppers Health & Beauty Care To T al heal T h and beau T y care sales reached $58.9 billion in T he pas T year (52 weeks ending July 30, 2016) 14 | Progressive Grocer | Ahead of What's Next | September 2016 42% say it's because the brand was less expensive 34% say it's because the brand was on promotion 30% say it's because they received a coupon 24% say it's based on positive feedback on the brand c onsumers of baby needs are mos T likely T o purchase: $9,000,000,000 8,000,000,000 7,000,000,000 6,000,000,000 5,000,000,000 4,000,000,000 3,000,000,000 2,000,000,000 1,000,000,000 0 52 Wks - W/ e 07/30/16 52 Wks - W/ e 08/01/15 52 Wks - W/ e 08/02/14 52 Wks - W/ e 08/03/13 52 Wks - W/ e 08/04/12 V i T amins and supplemen T s upper - respira T ory medicine cosme T ics pain relief s T omach upper G. i . " a s health issues tend to arise with age, it's no surprise that health and beauty care products overindex with older households. e mpty nesters and senior couples spend 27 percent and 50 percent more, respectively, on these products than expected. a t the same time, wealthier consumers overindex, with households earning more than $100,000 spending 23 percent more than expected. a s our population ages, and as more consumers use food as medicine, there's a big opportunity in ensuring that consumers have access to healthful packaged goods." — n ielsen V p of c onsumer i nsights Jordan r ost Top 5 h ealth & b eauty c are c ategories Spotlight on Baby Need Spotlight on Baby Needs What are the most important reasons that consumers switched baby diaper brands? Source: n ielsen Global b aby c are s urvey, Q1 2015 Source: n ielsen Category Index p repared f oods- d ry m ixes 128 128 d esserts, Gelatins, s yrups 125 125 b reakfast f ood 121 121 p izza, s nacks, h ors d 'oeuvres 120 120 p repared f oods- d ry m ixes d esserts, Gelatins, s yrups b reakfast f ood p izz izza, s nacks, h ors d 'oeuvres 90.9% 78.4% 77.6% 79.3%

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