Issue link: http://magazine.progressivegrocer.com/i/723369
118 | Progressive Grocer | Ahead of What's Next | September 2016 What's Hot at This Year's NRFA Convention Attendees of the Oct. 22-25 gathering will learn early on about some of the industry's latest trends and products. A fter late Saturday registration, NFRA offers the Taste of Excellence reception on the opening day of the event, at which attend- ees can see and try the latest products from a variety of frozen and refrigerated food manufacturers. is year, NRFA is offering an exclusive retailer preview of Taste of Excellence during the first hour, allowing mer- chants to better connect with their customers. NFRA EVP and COO Jeff Rumachik says that the Taste of Excellence, showcasing close to 100 products from more than 40 companies, is a highlight of the annual convention. "e opening Taste of Excellence reception is a stunning display of new products showcasing the innovation in the category," he observes. "is year in particular, there is an increase in new, small and niche manufacturers par- ticipating in this event. is opening event is a sellout every year, setting a positive tone for the rest of the convention." ere are further opportunities to sample new or unique refrigerated and frozen foods. "Another 14 companies are sponsoring the Café NFRA refreshment break area and serv- ing product throughout the convention," Rumachik notes. Meanwhile, the speaker lineup for the 2016 NFRA Con- vention represents a taste of different aspects of the industry. e morning breakfast series kicks off on Monday with a Frozen & Refrigerated Foods NFRA Convention Preview the chill o F victo R y l uncheon, dinner and networking sessions feature award presentations honoring retail initiatives.