Issue link: http://magazine.progressivegrocer.com/i/723369
September 2016 | progressivegrocer.com | 113 buys must be immediately visible to shoppers, which means retailers should merchandise such products in the front end during the holiday sea- son, Lewis advises, while still offering an easy-to- find seasonal section. She also recommends that retailers set up seasonal displays — which can feature such cues as Santa, snowmen and Christ- mas trees — as soon as the previous season has ended; in this case, that would be immediately after Halloween. "is helps consumers get into the holiday mind- set and spurs impulse purchases," she explains. Follow the Phases In many ways, the holiday season isn't much differ- ent from other times of the year when developing a promotional strategy around snacks and candy. Lupo contends that when his company listened to consumers via social media, it discovered five distinct phases shoppers go through within and outside the holiday season. Mars shares the phases, dubbed the "seasonal mindset," with its retailer partners to help them connect with shoppers dur- ing the entire season, both in-store and outside the store. In order, they are: Spark: Consumers detect the first hint that the season is coming, such as a Christmas song on the radio, or pumpkin spice coffee on menus and store shelves. Exploration: Consumers make a mental list of what they have and what they might need to pur- chase in preparation for the season. GET YOUR PIECE OF THE PIE! CARRY THE COMPLETE LINE OF JJ'S BAKERY SNACK PIES! CARRY THE COMPLETE LINE OF JJ'S BAKERY SNACK PIES! GET YOUR PIECE OF THE PIE! FILLED WITH SWEET RETAILER PROFIT MARGINS • Superior graphic presentation – inviting, eye-catching graphics and unique 6-sided format make our pies jump off the shelf • Greater footprint efficiency and increased profit per inch – 48 of our pies fit in the same footprint as 36 bagged pies • Reduced leaks and crushed pies – average damage reduction between 16 - 25% compared to flexible packaging • More uniform filling dispersion – air pockets are eliminated and crust tastes fresh longer STANDS OUT ON STORE SHELVES Fresh-made fruit and snack pies from JJ's Bakery stand apart from the rest because they come in a memorable package: a one-of-a-kind box that has become an industry trademark. It's more than just an innovative format – it's a true win-win for both our retail customers and pie-loving consumers. 2126 East 33rd Street • Erie, PA 16510 • PHONE: 814-899-0886 • www.jjsbakery.net ADVERTORIAL REAL FRUIT MEANS QUALITY Our pies contain real fruit, and customers can rest easy knowing all of our products are produced in an SQF Level II, Ⓤ parve, nut-free facility and contain no trans-fats. WIDESPREAD AVAILABILITY Offering both fresh and convenient freeze/thaw options means that everyone can enjoy our delicious pies across the country, as well as in Canada and Mexico.