Progressive Grocer

SEP 2016

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112 | Progressive Grocer | Ahead of What's Next | September 2016 Guilt-free and To Go Placing candy and snacks th Placing candy and snacks that have better-for-you ingredie have better-for-you ingredients is also key, along with conveni also key, along with convenience, as today's on-the-go shopper as today's on-the-go shoppers are even busier during the hectic even busier during the hectic holi- day times yet still wish to ind day times yet still wish to indulge without guilt. Specialty comfort foods made with ingredients that made with ingredients that don't compromise a healthy lifest compromise a healthy lifestyle are of interest here, says She are of interest here, says Sheila G. Mains, founder of West Palm Beach, Fla.-based Bro Palm Beach, Fla.-based Brownie Brittle LLC. "While healthier options c "While healthier options contin- ue to win favor, consumers stil ue to win favor, consumers still want to indulge, but in snack-sized to indulge, but in snack-sized por- tions," Mains asserts. "Grab-a tions," Mains asserts. "Grab-and-go has never been more in deman has never been more in demand, and consumers are no longer shyin consumers are no longer shying away from natural fats like real butt from natural fats like real butter and nuts." Understanding this desi nuts." Understanding this desire, her company recently launched company recently launched indu- lgent, a Fair Trade Certified ch lgent, a Fair Trade Certified chocolate bark made with real ingredients such as cashews and pink Himalayan sea salt. Speaking of grab-and-go, om- asville, Ga.-based Flowers Foods, maker of Tastykake and Mrs. Freshley's products, sees the holiday season as rife with potential for impulse purchases, with snack cakes being prime products purchased on a whim. Brent Bradshaw, Flowers Foods' VP of marketing for cake, says his company encourages its retail partners to capitalize on holiday impulse buys by offering holiday-inspired snack cakes — in such flavors as Pumpkin Spice, Caramel Apple, Karrot Kake and and Apple Cinnamon for the fall, and Apple Cinnamon for the fall, and Red Red Velvet, Gingerbread and Fruit Velvet, Gingerbread and Fruit Kake Kake for the winter — in addition to for the winter — in addition to seasonal seasonal packaging and multiple points packaging and multiple points of of disruption for shoppers. disruption for shoppers. "Snack cakes also make great stocking stuffers, which we call out on tocking stocking stuffers, which we call out on stuffers, which we call out on packaging," he says. ackaging," packaging," he says. he says. Of course, items prone to impulse Candy & Snack Merchandising Candy & Snack Merchandising Grocery Snack cakes make great stocking stuffers, which we call out on packaging." —Brent Bradshaw, Flowers Foods Introducing Mentos ® Caramels! A new flavor from the brand your consumers love! N OW Shipping! Two Great Flavors: Caramel & Chocolate and Caramel & Mint Dark Chocolate

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