from items in this category could be any-
thing from a unique table centerpiece made
from snacks and candy to a gift given a
personal touch with the inclusion of a piece
of candy, Lupo points out.
"Do-it-yourself is a growing trend, and
candy is an easy way to add that extra-special
touch," he notes.
So, no matter what the merchandising or
marketing medium is, retailers and their sup-
plier partners should consider positioning their
candy and snacks as key ingredients or part of a
whole kit for creating gifts, decorations or fun
activities — or even recipes, Lewis observes.
Acosta data show that 68 percent of
respondents, especially younger shoppers
and shoppers with kids, plan to prepare
a new recipe during the holiday season.
Even though food/recipe websites and print
publications are the most popular media for
delivering recipes (at 44 percent and 43 per-
cent, respectively), grocery stores also play a
critical role here, with more than a quarter
(28 percent) of consumers selecting them as
a source for new recipe ideas.
Holiday Helping Hands
Many grocery retailers aiming to offer shoppers solu-
tions for their holiday needs offer ideas online. For
most, information can be found by entering "holi-
days" into the search function on their websites.
The retailers below are among those with dedicated
Pittsburgh-based Giant Eagle hosts an online entertaining
Guide/) with ideas for holiday meals and snacks.
San Antonio-based H-E-B (www.heb.com/static-page/Holiday-
Ideas) has dedicated pages on its website featuring recipes,
party-planning tips and other ideas specific to every holiday
throughout the year.
West Des Moines, Iowa-based Hy-Vee offers a wealth of holiday
ideas online (https://www.hy-vee.com/helpful-ideas/), organized by
Some grocers publish magazines with annual holiday issues
featuring recipes, snacking suggestions and other ideas, includ-
ing Indianapolis-based Marsh Supermarkets' quarterly Dish
(http://www.marsh.net/magazine/), Thibodaux, La.-based Rouses'
bimonthly My Rouses Everyday (http://shop.rouses.com/t-s_7_340.
aspx) and Rochester, N.Y.-based Wegmans' quarterly Menu (www.
JTM Foods, LLC
2126 East 33rd Street, Erie PA 16510
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