Progressive Grocer

SEP 2016

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102 | Progressive Grocer | Ahead of What's Next | September 2016 Animal Welfare Feature W e're living in an increasingly transparent world, where Americans purchasing food are more concerned than ever about everything from product origin to genetic modification in their quest to feel good about what they consume. Whether an animal-based product comes from a responsibly raised and harvested source is high among these concerns. According to a recent study from the New York-based American Society for the Prevention of Cruelty to Animals (ASPCA), roughly three-quarters (74 percent) more consumers are paying a greater amount of attention to labels that describe how an animal was raised, compared with five years ago. Issues today range from hormone use in food-produc- ing animals to cramped cages and filthy living conditions. Many major grocery chains have been progressive in establishing animal welfare policies for their supply chains, with retailers like Kroger, Prepare to Care What animal issues will concern grocers in coming years? By Randy Hofbauer

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