Progressive Grocer Independent

AUG 2016

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August 2016 | Defining the Independent Market | 9 States Where Piggly Wiggly Operates Wisconsin, Illinois, Minnesota, Ohio, West Virginia, Virginia, Kentucky, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Tennessee, Louisiana, Arkansas and Oklahoma Piggly Wiggly Firsts: categories: cosmetic and opera- tional. Cosmetic standards com- prise building, signage, parking lot, d├ęcor, lighting, flooring, cases and shelving. Operational standards encompass customer service, inven- tory level, profitability, departmen- tal quality/variety, merchandising, point-of-purchase signage, competi- tive pricing and advertising. Stores that didn't meet all of the standards were reassessed quarterly to ensure that improvements were progressing. By the time the year 2000 rolled around, 240 stores had made the necessary improvements to meet the Agenda 2000 criteria, and 120 stores had opted to exit the franchise. A base of quality stores was established to ensure that Piggly Wiggly would stand for quality in the years to come. Today, new stores joining the system must meet the criteria and won't be approved for the name until any deficiencies are rectified. Currently, 80 percent of stores applying for a franchise license meet the criteria before application, and all Piggly Wiggly stores are visited on a quarterly basis to make sure they con- tinue to meet the standards. As of Sept. 20, 2016, a total of 538 Piggly Wigglys will be operating in 17 states. For an annually renewable licensing fee, stores can sell Piggly Wiggly's private label products and benefit from a name with a century of history behind it. "It gives us an opportunity as an independent grocer to have a name brand," asserts Andy Virciglio, co- owner of Crestline Piggly Wiggly, in Mountain Brook, Ala. "I like seeing somebody walking around with water that says Piggly Wiggly on it. It's a re- ally strong brand." As for the next 100 years of the name? "Piggly Wiggly has always been at the forefront of innovation, and we continue to focus on improve- ments to better the customer experi- ence," say executives at C&S. Provide checkout stands Price mark every item in the store Introduce high-volume/low-profit margin retailing Feature a full line of nationally advertised brands Use refrigerated cases in produce Require employee uniforms for cleaner, more sanitary food handling Design and use patented fixtures and equipment throughout the store Franchise independent grocers Founder Clarence Saunders Above: One of the first Piggly Wiggly stores Left: The turnstiles and checkout stands of the first Piggly Wiggly revolutionized grocery shopping for consumers.

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