Progressive Grocer Independent

AUG 2016

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August 2016 | Defining the Independent Market | 27 Feature Employing Multiple Generations F or the first time in history, five generations are in the workforce at the same time, with as many as 60-plus years separating the oldest workers from the youngest. While the numbers of the oldest (e Greatest Generation) and young- est (Gen Z) generations are much smaller than the three middle genera- tions (Boomers, Gen X and Gen Y), the age and experience gap can make managing your workforce difficult. Much attention has been paid to Gen Y or Millennials and how different they are from previous generations, but generational dif- ferences have always caused con- cern. "e Founding Fathers were worried about the next generation and thought they didn't have a good work ethic," points out Jerry O'Brien, executive director of e Kohl's Center for Retailing Excel- lence at the University of Wiscon- sin, Madison. Generational Stereotypes Some of the more common stereotypi- cal characteristics include that Mil- lennials need immediate satisfaction Store staffs encompass more generations than ever, requiring managers to adjust. By Katie Martin Generational Gap BRIDGING THE 90% of Millennials and 85% of Boomers seek new experiences at work.

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