Progressive Grocer Independent

AUG 2016

Issue link: http://magazine.progressivegrocer.com/i/712884

Contents of this Issue

Navigation

Page 20 of 43

advertising services. e warehouse custom tailors circulars and newspaper ad layouts, as well as helping the stores with their social media and websites. Additionally, PWADC has partnered with an e-commerce company and is currently conducting a four-store pilot program to test the system. e click-and-collect program will be available to any retailer after the pilot, but a delivery option also will be available for the stores that operate in a market that has Uber operating in it. e four test stores have a large Millennial customer base, but are located in both urban and rural areas as well as high tour- ist markets so PWADC can get an idea of how well the program will function in all markets. PWADC also offers extensive store-en- gineering services for both remodels and new stores, which cover everything from décor to layout to purchasing equipment to parking lot maintenance. "We're trying to shift our image a little more," McCann says. "Now, Piggly Wiggly is thought of as a chain that's owned by independents. We're trying to give the stores a more personal feel." Instead of generic aisle numbers in stores, the new model adds local street names to the aisles. e warehouse helps with 150 store resets a year, up to three a week. About 50 percent of the member stores do a reset every year, with the others on a three-year program. e image shift is also to show retailers what Piggly Wiggly is capable of. "Going into Crest- line [see article on page 10], and that's kind of a unique neighborhood, but still, I think it shows the potential of the Piggly Wiggly brand," Bul- lard says. "It's not a dying brand. It can be a very powerful brand." Selling Groceries While back-office services are vitally important in creating a successful business, independent retail- ers need to be able to sell groceries. Stores served by PWADC are divided into six regions, and each region has department counselors to help retailers gain the most sales out of each department. "We've been re- ally blessed," Bullard says. "Jerry's people in the field are just so good. ey work really hard. ese guys are our company; those are the go-to guys." "We're trying to shift our image a little more. Now, Piggly Wiggly is thought of as a chain that's owned by independents. We're trying to give the stores a more personal feel." —Jerry McCann, SVP and director of retail operations

Articles in this issue

Archives of this issue

view archives of Progressive Grocer Independent - AUG 2016