Progressive Grocer Product

Summer 2016

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Page 28 of 31

The Annual Category Management Handbook is a top category management tool for grocery retailers— and for suppliers who want to demonstrate their commitment to retail category issues When it comes to category management, coordination between grocery retailers and suppliers is more important than ever. With intense competition throughout the traditional grocery industry— on top of dramatically increased pressure from alternative retail channels—grocery retailers need engaged supplier participation to drive incremental traf c and build market basket value. Filled with forecast insights, the latest data, and best practices for today's category management expert, the 2017 Category Management Handbook will be produced as a stand-alone supplement to the December 2016 issue of Progressive Grocer. CONTAINED IN THE ISSUE: > Announcing Cat Man 2.0 > The Age of Transparency > Training and Education > The Shopper Landscape > Need State Opportunities Plus, category management information and insights for these store categories: The Category Management Handbook is one of best ways to show your commitment to being a category management solutions partner and it also is a way for you to stay top of mind as grocery retailers use the Handbook throughout the year. To advertise or for more information, please contact Jef Friedman, Senior Vice President/Group Brand Director, 201-855-7621 or [email protected] > Beer/Wine/Spirits > Beverages > Confections (Chocolate/Gum) > Deli/Bakery > Equipment/Merchandiser > Frozen Foods/Refrigerated > Meat > Pet > Produce > Salad Dressings > Snacks

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