Progressive Grocer Product

Summer 2016

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Perimeter Power Housing perishables from deli to produce, the perimeter continues to draw attention and drive sales. Summer 2016 / Progressive Grocer Products Showcase 2 1 PERISHABLES s shoppers continue to seek fresh, simplifed foods, the perimeter of the store plays a huge role in their habitual shopping trips. Certainly consumer-packaged-goods making up the bulk of the center store play a signifcant role in a stock-up trip, but more and more shoppers focus their attention on what the perimeter ofers. Because the perimeter ofers a range of options for meal planning of all sorts that are also often healthier, solutions for quick meals, on-the-go eating and at-home entertaining are a big attraction. And for retailers, the perimeter ofers a great tool in building loyalty and bolstering sales. Further, according to Chicago's IRI, the perimeter has become: • The fulcrum point for maximum retail diferentiation • Base for deeper and more engaging customer experiences • Focus for space expansion IRI reports that fresh prepared foods, in particular, are a major driver. Fresh/prepared is the fastest-growing perimeter department, generating annual sales of more than $10.8 billion in 2015, according to IRI FreshLook data for MULO 52 weeks ending Nov. 29, 2015. This is an increase of 9.8 percent compared with the year prior. According to IRI, trends show retail leaders in this area are using fresh prepared to: • Compete with restaurants and specialty channels

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