Progressive Grocer Independent

JUN 2016

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8 | Progressive Grocer Independent | June 2016 O pening up shop in western New York, right in the home court of Wegmans Food Markets — a chain many consider to be the industry's standard bearer — is no easy task, but Joe Dash and his team are up to the challenge. Dash's Market, with four locations in the Bufalo area, goes directly after the Wegmans- type shopper while touting the diferences: smaller stores, a carefully curated product line, fresh prepared foods and top-notch service. With stores that are about 30,000 square feet, Dash's Market isn't looking to compete with large-format chains and superstores. "We're a lot of things to a lot of people, but we're not everything to everybody," says Joe Dash, owner and CEO. "Trying to do everything is too much. We do a great job with what we do." Te stores carry limited selections of housewares and health and beauty products — just enough to have them available to meet customers' needs and be a one-stop shop, but not enough to take up large amounts of space. Instead, most of the stores' footprints are dedicated to food. "We don't have space to have all that stuf," Dash explains. "You have to pick your poison, and our poison is, we want to sell food. I'm a foodie." Te Dash family has been in the food business since 1923, when Dash's grandparents opened a small store in Bufalo, followed by his father's market. In 1962, Joe's father, Frank, became a Tops Markets franchisee, eventually opening three stores in the Bufalo area. Around 2001, Frank sold one store to a competing Tops franchisee and two loca- tions to Joe, who in turn purchased a third store for a new concept he had in mind: Dash's Market. New Concept Tat third location, in East Amherst, N.Y., was stripped down to the walls, foor and ceiling to create what would become the prototype for the kind of supermarkets Dash envisioned, with an emphasis on perishables. A traditional supermarket may feature 60 percent nonperishables and 40 per- cent perishables, Dash notes, but he wanted to fip the product mix ratios. Given the competitive landscape of the Bufalo area, Dash knew that center store would be a tough sell, but he felt that he could compete with the higher- grossing perishables departments. Cover Story Dash's Market Dash's Market's product line is carefully curated to meet customer needs. By Katie Martin "There is no magic. If you get someone in the door, take care of them; that's how you get them back." —Joe Dash, owner/CEO Today Tailored

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