Progressive Grocer Independent

JUN 2016

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What is Most Important In-store Experience When it Comes to … Percent of independent respondents rating each strategy as extremely or very important Source: Progressive Grocer Market Research, 2016 73.1 36.5 76.1 20.5 15.4 8.7 Prepared Cooking/Meal In-store Cooking Certified Foods Prep Station Restaurant Classes Chefs Brand Enhancement Customer Interaction Services 15.7 10.0 N/A 8.7 Digital is making up the difer- ence. Mobile marketing increased from 23 percent in 2015 to 33 percent this year, while digital marketing was up 4 percent. Te remainder of the year will continue to be challenging for retail- ers, according to Bennett; however, "changing demographics in shopper attitudes and needs will continue to ofer competitive opportunities in the marketplace for those retail- ers nimble enough to act," he adds. "Independents are resilient, and know their local marketplaces and shoppers better than their chain competition, and can act/react faster to changing market conditions." Te national elections also will play a role in upcoming legislations and regulations. "While we some- times feel we have little control over our cultural and political environ- 2016 2015 2016 2015 2016 2015 ment, we certainly can continue to cultivate and nurture the shopper experience," Sarasin says. "We're mindful that as the world turns, so do consumers' palates and values, so we must stay attuned to how pur- chase behavior will infuence overall shopper trends." PGI THIRD ANNUAL THIRD ANNUAL Personalizing Relationships One Customer at a Time SEPT. 7-9, 2016 RITZ CARLTON FT. LAUDERDALE, FL ENGAGE 2016 is THE conference where retail executives come together to learn how cutting- edge technology can enable better customer engagement. Seize the opportunity to hear how retail leaders are evolving their business skills and organizational capabilities to become indispensable to today's connected consumers. This intimate forum brings you strategic and tactical learning, peer-to-peer exchange and dialog through highly interactive sessions and networking opportunities. FEATURED TOPICS WILL INCLUDE: Reserve your seat now! Call Lacey Berdela at 973-607-1359. Note: Registration for ENGAGE is limited to qualifi ed retailers. Technology solution providers should contact Paula Lashinsky at 917-446-4117 or at [email protected] ■ New In-Store Engagement Tools and Techniques ■ Optimizing Digital Channels ■ Mobility and Wearables ■ Analytics-Driven Personalization ■ Location-Based Promotions ■ Infl uencing Social Infl uencers and more! PRODUCED BY

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