Progressive Grocer

JUN 2016

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90 | Progressive Grocer | Ahead of What's Next | June 2016 Rising staRs aimee O'LeaRy Director, Retail Design, Hy-Vee O'Leary led the design team through a complete redesign of several Hy-Vee store depart- ments to complement new or enhanced programs. The "Streetscape" design that she helped create and implement will be used in Hy- Vee's new stores, giving them a fresh and modern look with an eclectic twist. O'Leary helped shape the creative direction for Hy-Vee Market Grilles and Market Caf├ęs, as well as the Mothers' Rooms. Continuing to push for improvements, her designs offer a consistent yet unique shopping experience for Hy- Vee's customers. saRaH mastROROccO Director, catalog Operations, instacart After assuming her role in April 2015, Mastrorocco spearheaded the creation of a three-tiered strategy to optimize the Instacart experience by guaranteeing data accuracy, driving scal- able operational efficiencies and improving the customer experience. Under her leadership, the catalog operations team doubled in size and launched hundreds of new store loca- tions, as well as adding mil- lions of new products to the product catalog. Mastrorocco led a catalog infrastructure overhaul to im- prove Instacart's e-commerce marketplace for its retail partners. KeLLy sHORt Director, global communications, interactions marketing Under Short's leadership, Interactions strengthened its public profile, industry leader- ship and internal communica- tions programs; specifically, the public relations program prompted national media coverage in the areas of retail, technology and consumer experience. In 2015, Interactions earned seven national and international awards for agency operations, as well as for its publications, including the honor of Best Corporate Newsletter of the Year. She spearheaded the company's public relations program and public-facing ini- tiatives from the ground up. Denise gaRcia Director, customer Relations, club Demonstration services (cDs), an interactions company Garcia played a key role in planning and launching an experiential marketing campaign nationwide for a major retailer across 283 loca- tions. The campaign generated 51,000 hours of interaction by 1,500 product demonstrators, who drove trials and gener- ated incremental sales that exceeded target expectations by 68 percent. She worked with a major CPG brand to develop the launch of an international demonstration program for a warehouse club operator. Garcia developed and executed three nationwide campaigns that generated $1.5 million in top-line revenue. nataLie FLeming Director, Partnerships, Hampton creek Instrumental in leading Hampton Creek's efforts in the natural and conventional grocery channels, and serving as the key point person with the company's major retail custom- ers, Fleming facilitated the distribution growth of the com- pany's lines into 10,000 stores. She launched more than 40 new SKUs at Walmart, Kroger, Target and Whole Foods Market across six key grocery categories. Fleming helped grow revenue from her channel targets by 350 percent year over year while guiding an innovative partner- ship with Just Mayo in Whole Foods' prepared food department that scaled revenue and brand presence in its initial regions. KeLLy sayKO case Division marketing manager, Hillphonenix In an industry striving to master destination centers and grocerant concepts, Sayko was an instrumental, behind-the-scenes influence in designing and creating successful menu and program solutions at retail. Her vast experience and unique ability to bring disparate industry stakehold- ers together elevated retail foodservice programs into top- performing, solutions-driven meal centers. Sayko worked with re- searchers at university food science programs to estab- lish and execute real-world protocols for cold-chain management, retail refrigera- tion and lighting in stores and manufacturing processes. stePHanie sHein BeRman team Leader, ahold Usa/ Delhaize america, the Hershey co. Responsible for a $200 million-plus business, Berman leveraged a more than $20 million trade and shopper marketing budget to deliver profitable sales and share wins for her two key accounts. Guiding six account manag- ers and five district retail sales managers, she spearheaded a strategic front end reinvention project to grow snack, beverage and confectionery sales by more than 10 percent annually for the next three years. Berman co-authored a white paper outlining the future of food retailing in the United States, which was integral in laying the foundation for additional strategic programs and "test-and-learn" projects. cHRisty myeRs assistant VP, POs, Hy-Vee Myers oversaw a redesign of Hy-Vee's customer loyalty program, Hy-Vee Fuel Saver + Perks, as well as the addition of 50 new restaurants, the inclusion of digital receipts and the upgrade of new fuel dispensers. When Hy-Vee expanded into the Twin Cities market, she managed the inclusion of new POS hardware. This year, her team completed a major refresh on more than 280 POS server retail systems. Myers led her team through the application of Hy-Vee Aisles Online, making great strides and attracting the at- tention of media outlets.

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