Progressive Grocer

JUN 2016

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80 | Progressive Grocer | Ahead of What's Next | June 2016 Rising staRs ElizabEth ERpElding director, Content Marketing and social Media, albertsons Cos. Under Erpelding's leader- ship, Albertsons-Safeway was one of the top grocery advertisers on Facebook in terms of reach and best-in- class creative, with more than a half-billion targeted impres- sions and millions of unique users reached. Her team created content for more than 1,000 shareable recipes to drive shoppers back to each banner's website, with a relevant and unique custom landing page for further engagement. Because of Erpelding's ef- forts, Albertsons-Safeway has been noticed as one of the leaders in content/social de- velopment by its CPG partners. Cathy FiElds district Manager, albertsons Cos./ tom thumb During 30 years with the company, Fields mentored many women, "leading by ex- ample, teaching and guiding [them] to be more confident leaders in this industry," she explains. "This is my ultimate goal in life and in business." She raised the customer service scores in her stores and took her district's ranking to the top. Fields' transition to district manager in April 2015 ap- peared seamless because she had taken on the role several times in the absence of her colleagues; she became one of six district managers and the only woman in her division to be promoted to this position in recent years. tina gaRon director, Marketing, albertsons Cos./ Jewel-osco Launching a strategy that made Jewel-Osco a trendier, more innovative grocery re- tailer, Garon helped the com- pany leap into the 21 st century with her approach to ad cre- ation, social media expansion and a Millennial perspective; she also forged exciting sports marketing partnerships with popular teams. Digital and social media reached their highest levels to date at the banner through Garon's Word of the Day events and other content strategies. Jewel-Osco's Own Brands and natural/organic categories saw double-digit sales growth through in-store marketing and digital support spearhead- ed by Garon. MElissa hill director, public affairs and government Relations, albertsons Cos./Jewel-osco Hill was responsible for delivering an environmentally friendly alternative to a bag ban instituted by the city of Chicago, receiving accolades from Jewel-Osco customers and company leadership alike. The flagship Jewel-Osco store, currently under con- struction, was made possible in part by her facilitation of 100-plus community events supporting the brand, and her ability to gain approval from city council members, with whom she worked directly. When tornadoes hit central Illinois, Hill worked with the stores to help with fundrais- ing and provided food for victims and first responders. loRi CoRlEy grocery operations specialist, albertsons Cos./tom thumb Corley assisted the District 2 manager in certifying 18 stores for Gold 8+ Standards in 2015, and successfully con- verted six Albertsons stores to the Safeway in-house system during the companies' merger. She was involved in the remodel and grand reopening of Albertsons Store #70, with identical-store sales in the total store and the grocery department nearing 50 percent, and also successfully prepared the location for the Division Fall Marketing and Merchandising Show 2015. The recipient of the Albert- sons/Tom Thumb Presidents Award 2015, Corley is a member of the Junior League of Arling- ton and a yearly volunteer for Dallas Rebuilding Together. MaRissa CRab director, Corporate procurement-general Merchandise and health beauty Care, albertsons Cos./safeway Crab was selected for the new supply chain corporate leader- ship team, moving from North- ern California to Idaho to review and develop best practices in procurement across 14 divisions; she supported procurement decentralization efforts as the company consolidated the distribution network. She led a project team to reduce excess inventory in the distribution network across the company, saving millions of dollars in six weeks. Serving on the board of Albertsons' Women's Inspira- tion and Inclusion Network, Crab chaired the group's 2016 kickoff event to help future leaders develop and connect. ginEal davidson director, division transition, albertsons Cos. Davidson led the integration of the Intermountain division, directing the strategic approach and day-to-day management of all merger activities for that area; within four months of the deal's close, she had reorga- nized the division's team and created processes to manage the merchandising and operations of stores realigned to the division. She converted 73 legacy Albertsons and Paul's stores to in-house systems, leading the effort to change every piece of technology. Through her leadership, David- son has improved communication, eliminated gaps within estab- lished processes and improved vis- ibility of errors, enabling solutions to be quickly implemented. gREtChEn diChiRo Marketing Manager, albertsons Cos./ shaw's and star Market For the company's new Own Brand product line. DiChiro took it upon herself to help coor- dinate the transition process, bringing together multiple areas of the business, including merchandising, supply chain, space management, marketing and retail operations; as a result of her hard work, all transition milestones were met. She worked on the Vermont GE labeling law and proved instrumental in plans to be in compliance by the required date of July 1. A team manager and chap- erone for a youth synchro- nized skating team, DiChiro was elected to the board of directors of Team Excel, which fields 11 youth skating teams.

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