Progressive Grocer

JUN 2016

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June 2016 | progressivegrocer.com | 73 Rising staRs shiRley axe Magazine Manager, ahold Usa Axe spearheaded the launch of Ahold USA's Savory, Fast, Fresh and Easy print and digital content plat- form and magazine, helping customers answer the ques- tion "What's for dinner?" by giving them quick, easy meal ideas that incorporate fresh, healthy foods. She launched the Savory platform to the vendor community at Ahold's FMI Connect After Party in June 2015, and the magazine went on to win FMI's Gold Plate Award for Family Meals in September 2015. Axe hit her budget with only four issues published, surpassing 2015 revenue with the first two 2016 issues. Megan BaRRoUk Category Manager, Baby, ahold Usa Barrouk led the baby mer- chandising team to rebrand private label diapers, trainers and wipes for the Always My Baby platform. She worked with internal and external partners to create and finalize the label platform logo and packag- ing redesign, as well as the marketing and merchandis- ing plan for the launch, and collaborated with the legal department to get approval to feature the valuable "Up To 12 Hours Protection" claim on the Always My Baby diaper packaging. The in-store launch results were up more than 13 percent in sales and nearly 15 percent in units. silvana BaxteR asset Protection Manager (aPM), ahold Usa/stop & shop new york Metro Baxter oversaw four dis- tricts comprising 78 stores, versus an average of two, and was the first APM to earn certification through a loss prevention certification course, which allowed her to help her fellow team members prepare for the exam. Beyond her regular role, her special projects included providing division support during the conversion of 25 stores and ensuring a smooth transition of armored car car- riers in two regions. For the recently created asset protection coordinator position, Baxter developed and implemented a division- wide training program. laURa BRaley senior Manager, Performance Management and Management Development, ahold Usa Braley expanded the suc- cessful Director Academy initiative with district-centric teams (DCTs) focusing on situ- ational leadership, and further grew the program with store managers, DCTs, manager level-plus and corporate office associates. She co-captained The Our Family Foundation annual golf outing to support the Children's Miracle Network, co- ordinating 144 golfers across several golf courses with just 10 volunteers, and raised several million dollars for the network. Braley was the 2015 Ahold USA Associate of the Year.

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