Progressive Grocer

JUN 2016

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70 | Progressive Grocer | Ahead of What's Next | June 2016 Rising staRs Caitie Doak senior Manager of strategy & Planning, advantage solutions, advantage Marketing Partners Division Doak was a key lead on Meijer's Explore More in-store event sam- pling and experiential platform, contributing to the retailer's deci- sion to hold more events. She led strategy develop- ment and implementation for two innovative programs that launched Meijer's new private label brand, and leveraged a number of capabilities to real- ize and integrate an in-store engagement program. Doak's collaboration with the market research team to develop queries and standard- ize reports cut work and time- lines by 50 percent; she also leveraged past experience to help guide data collection and best ROI reporting structure. Lisa HaubneR Director, Client services, advantage solutions/ advantage Marketing Partners Division As lead of the client servic- es team that supports Kroger's Delightful Discoveries in-store sampling program, Haubner oversaw tremendous financial results, including EBITDA of 42 percent to budget. She expanded engagement with Kroger's top 100 stores and influenced positive qualita- tive shopper feedback, and also opened and shaped new test pilots alongside her Discoveries team in the retailer's pharmacy, The Little Clinic, GM and HBC segments. To launch these strategic initiatives, Haubner offered coaching to the client services team, resulting in 60 percent employee turnover to higher positions, or transitions to other INEX businesses. JennifeR kwon Client team Leader, advantage solutions As regional lead for busi- ness development, Kwon was instrumental in winning 16 new clients while expanding op- portunities with existing clients into other regions, resulting in more than $5.7 million in an- nual commission revenue. She pioneered and developed tools and trackers, and deployed best practices, to bring efficiency and consistency to the busi- ness development process, and worked with internal teams and a client on brand development and a lucrative new item launch. Kwon was recognized by a client as "Best in Class," as well as receiving Advantage's highest honor, the Sonny King Award, for her measurable contribution to the company's objectives. sHeLLy JaCoby Director, sales, advantage solutions Jacoby exceeded sales objec- tives, achieving record sales and profit results, and helped win new business at BJ's Wholesale Club. She built a best-in-class team to cover C&S Wholesale Grocers and customers in New England, exceeded her succes- sion planning for key Advantage associates, and mentored the Advantage Leadership Develop- ment program, ensuring that the company was properly staffed for future growth; many of her men- tees went on to fill important roles with Advantage. Involved in various trade and community groups, Jacoby serves on a school budget committee and as a lacrosse coach, and supports such community charities as a foster home and charity walks. katie McCants Director, operations and Client services, advantage solutions/ advantage Marketing Partners Division McCants was project lead and manager for the second- largest 360-degree marketing platform for Kroger, bringing in $5 million-plus in revenue for Advantage and ensuring marketing support for 6,000 reports, including back-end reporting. She took on the lead opera- tions role for the launch of a new BJ's Wholesale Club busi- ness platform, which included hiring and training 2,500 field staff and home-office associ- ates in two months. McCants contributed to two revenue streams at a major client, including a program of atypical products carried by the retailer, and an adult-bev- erage sampling program. kateLyn naDeau Director, operations, shopper Digital group, advantage solutions/ advantage Marketing Partners Division Nadeau developed and ex- ecuted strategic solutions for external and internal clients, resulting in the creation of a new Advantage business entity that's both financially successful and impactful from an innovation standpoint. Launching 197 digital media campaigns in support of 44 distinct CPG and retail clients with her team, she increased such initiatives by more than 518 percent in volume and 1,222 percent in revenue. Nadeau spearheaded a labor savings project that reduced the time of campaign completion by more than 10 percent delivery time/30 labor hours per week. kateLyn stokes associate Director, Marketing strategy and Development, advantage solutions Stokes managed the re- branding of Advantage Sales & Marketing to Advantage Solutions as it transitioned from a regional food broker- age to a global entity with full enterprise services; she as- sembled a cross-divisional team for consensus around the new brand and ensured the support of the company's vision. Her rebranding efforts helped fuel 35 percent year- over-year growth. With Boston University and AMP Agency, Stokes cre- ated the first fully accred- ited in-house course that places marketing experts with students in a class exploring the intersection of creativity, strategy and technology. Mona szuMLas Director, business Development, advantage solutions Szumlas led $4 million in new business, played an inte- gral role in an additional $25 million in new business, and helped Advantage break into new sales categories and new business verticals. For each new client integra- tion, she mobilized more than 1,400 sales and retail associ- ates within 60 days, with each integration resulting in im- proved sales and retail results. Szumlas streamlined a new client onboarding process, and created a best practice integra- tion toolkit to be used across the organization, including a planner of milestones, tasks, trade communications, training and legacy agency management recommendations.

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