Progressive Grocer

JUN 2016

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June 2016 | progressivegrocer.com | 63 Senior-LeveL executiveS Kim BreLand director, Supply chain-Finance, Sprouts Farmers market In addition to managing supply chain finances, Breland led a finance team that sup- ported produce operations, representing a quarter of the company's business. She spearheaded supply chain sustainability initia- tives, which diverted approxi- mately 14 million pounds of food to those in need, and coordinated more than 3,060 tons of corrugated cardboard recycling in 2015. She implemented a trans- portation system that helped manage more than $1 billion in produce procurement and sales operations activities, improved product aging by 25 percent, and lowered resource reductions by 40 percent. cynthia chiKahiSa vP, Store operations Field capability, Sprouts Farmers market Chikahisa led store and field training and develop- ment programs for Sprouts, which is growing at an annual rate of 14 percent and recently reached 21,000 team members. She ensured that effective training was executed in all stores, resulting in promotions for more than 20 percent of the Sprouts team member base in 2015. Promoted to VP last year, Chikahisa proved a champion for store talent, with a passion for team member development; one of her key accomplish- ments was planning and executing logistics for Sprouts' first-ever Store Manager Sum- mit, attended by 250 people over three days. Kim coFFin vP, Grocery, Sprouts Farmers market Coffin helped streamline Sprouts' new item submis- sion process, and completed a strategic remerchandising initiative that allowed for the addition of 1,100 new items to each store. She created the Sprouts Sig- nature Products program, under which the grocer teams with top-quality vendors to create exclusive grocery products that are highlighted with a special logo on the packaging. Coffin was involved in developing the Sprouts Vendor Advisory Council to help company leaders gain further insight into the natural industry and to work with top brands to drive authenticity in the natural channel. diana LucaS vP, vitamins and Body care, Sprouts Farmers market Lucas not only ignited inno- vation within her department through the design and execu- tion of profitable marketing and sales programs, she also helped change the customer perception of natural vitamins and body care industry-wide. She spearheaded Sprouts' partnership with nonprofit organization Vitamin Angels to raise $400,000 to provide more than 1.6 million children with life-saving nutrients. She initiated major market- ing refreshes for several vita- min and body care programs — sparking double-digit growth — and created new training modules to enhance thousands of team members' natural selling skills. eLeanor honG chief marketing officer, Smart & Final Hong undertook an exten- sive rebranding of the Smart & Final banner and led the executive team in the cre- ation of the company vision: Nourishing Communities, One Neighborhood at a Time. She relaunched Project 100, a program she created, under which she and her team committed to sponsor a community service project in every neighborhood where Smart & Final opens a new store for the next 100 stores. She developed the First Percent Back program, which contributes the first 1 percent of sales of Smart & Final's flagship private label brand, First Street, to the company's charitable foundation to help improve the communities the grocery store chain serves. PauLine oudin managing director, uSa, Sopexa Hired shortly after Sopexa's privatization, Oudin led the transformation of the agency, hiring a diverse team of multicul- tural marketing specialists that helped secure new business and playing a major role in driving revenue to $80 million in 2015. She built new retail and in-store content partnerships with some of the country's major wholesalers and grocers, including Kroger, Whole Foods Market and Trader Joe's, along with key technology players. In all, Oudin maintained a 100 percent client retention rate, and helped grow the global business by 9 percent over 2015; beyond work, she promoted entrepreneur- ship and investment in women- founded and -led companies. Sharry cramond evP, marketing and communications, Southeastern Grocers Cramond, in charge of all marketing activities across Southeastern Grocers' 750 Bi-Lo, Harveys and Winn-Dixie stores, was at the forefront of the grocer's turnaround, launching seven innovative initiatives in less than a year. In what's believed to be a first in U.S. corporate history, she drove the business to donate 100 percent of its profits ($3 million) on the Fourth of July to the Wounded Warrior Project. Cramond created the Cook- ing with Curtis for under $10 program with Food Network chef Curtis Stone, which has sparked sales increases of as much as 200 percent on featured lines. meredith GremeL vP, corporate affairs and communications, Spartannash co. Gremel transformed com- munications into a culture builder through multiple efforts, including the creation of a groundbreaking newsletter and video that connected associates in all departments/locations after the merger that formed SpartanNash. She redefined corporate social responsibility, creating engaged committees and expanding SpartanNash's Earth Week drive to 45 retail locations, 11 distribution centers and three corporate service centers. Gremel successfully and skillfully combined the legacy Spartan and Nash Finch foun- dations into the best-in-class SpartanNash foundation.

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