Progressive Grocer

JUN 2016

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June 2016 | progressivegrocer.com | 59 Senior-LeveL executiveS MarLa DauDeLin vP, Sales, Grocery channel, Pepsico/ Frito-Lay Daudelin and her team significantly exceeded revenue targets in the U.S. grocery chan- nel by listening to customers, bringing relevant and action- able insights, collaborating with cross-functional partners, work- ing with other PepsiCo leaders, and aligning with key internal and external stakeholders; this strategy led Frito-Lay to top CPG supplier status in growth contri- bution to customers. Leader of Network of Executive Women (NEW) for Frito-Lay, she planned Pep- siCo's participation in the NEW National Meeting in Dallas. Daudelin played an active role in internal capability- building initiatives that supported the organization's women leaders. teri vaLentine ceo, the Perfect Bite co. While The Perfect Bite Co. grew a historic 20 percent over the past year, thanks to innovative premium appetizer products, the development of a value-added frozen vegetable segment, and increased penetra- tion in the catalog business, Valentine also worked on rede- signing/relaunching the brand, which previously had a small presence in West Coast specialty markets, propelling it to become more of a leader in the premium appetizer segment. Her team was able to increase distribution by more than 500 percent in a short period of time. Valentine led a revamp of the company's website that helped specialty retailers better discover and receive products. KriSten WaLLen vP, Sales, alternate channels, Post consumer Brands Assuming her new role as part of a new organizational structure after the merger of MOM Brands and Post Foods, Wallen played a key role in directing the sales team's inte- gration into a cohesively knit, high-performing team. Under her guidance, the new alternate channels team grew consumer sales by more than 40 percent alongside a double-digit sales increase, most notably in natural food stores, mass-channel food retailers and dollar stores. At one account, sales gained 81 percent on strong distri- bution gains, thanks to the leadership of Wallen, who's actively involved with Network of Executive Women and local animal rescue shelters. KriSty LeWiS Founder/ceo, Quinn Foods After a year of searching for the right supply partners and testing recipes, Lewis developed a snack called Pretzels Reimagined, a gluten-, corn- and soy-free free, Non-GMO Project pretzel made from whole grain and ancient grains, and featuring full ingredi- ent transparency; at the same time, Quinn Popcorn transitioned to Quinn Snacks. As a result of her leader- ship, Quinn Foods' revenue grew by 25 percent. Lewis was named in Fortune magazine's list of 2015 Top 10 Most Promising Women Entre- preneurs, and at the 2015 Natu- rally Boulder Autumn Awards, she received the Breakout Brand Award, which is bestowed on successful up-and-comers in the natural products industry. JaDe LaFreniere President, the Muffin Mam inc. When LaFreniere took over her late mother's wholesale manufac- turing business for baked goods, she worked on the production line and in each department to immerse herself in the operation. She worked with her team to launch a "game-changer" item that extends shelf life up to 30 days and combines bulk packaging with indi- vidual portions that can be broken down into multipacks and grocery breakfast items. Also new under LaFreniere's watch were an all-natural, clean-label product line made with no preservatives and offer- ing a seven-day shelf life, and a better-for-you line focusing on calories, protein and fiber without sacrificing taste. caryn oLSon Divisional vP, Field Sales, nestlé Sales Division, nestlé uSa Until August 2015, Olson led the category shopper develop- ment team focused on confec- tions; more recently, in her current role, she led her team in planning and executing Nestlé's 150 th -anniversary promotion, growing share across the Nestlé basket by 100 basis points and sales by 4.8 percent. A member of the executive team of the Women in Nestle Sales group, she led initiatives to create a more flexible workplace. Olson also joined two panel discussions and led a breakout session at the Nestlé national meeting. As a board member for the National Confectioners As- sociation, she helped redesign the strategy of the organiza- tion for the next 10 years. Sara WheeLer Divisional vP, Beverage category and Shopper Development, nestlé uSa Wheeler played a key role in implementing a total beverage category strategy plan that helped expand sales and prof- its not only for the division, but also for Nestlé's customers. She was part of creating a new integrated planning process for Nestlé USA, revamped the frame- work of the company's category road maps, and was tapped to lead an organizational redesign effort for the Nestlé sales division. A board member of the Nestlé Women in Leadership/Diversity and Inclusion strategy, Wheeler participated in a broad range of business improvement initia- tives, among them strategic and commercial planning integra- tion, pricing optimization, and category strategy development. Karen FichuK President, nielsen north america The first female president of Nielsen North America, Fichuk successfully revamped Nielsen's business model, based on emerg- ing trends and a deep under- standing of the company's clients and their needs. She oversaw the launch of several products that deliver against total consumer measurement and enable clients to garner increased insights and more effective solutions. A frequent speaker across the consumer packaged goods indus- try, Fichuk participated in such in high-profile events as the Food Marketing Institute Conference, Grocery Manufacturers Leadership Forum, Telsey Advisory Group's an- nual Spring Consumer Conference and the Food Marketing Institute Midwinter Executive Conference.

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