Progressive Grocer

JUN 2016

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36 | Progressive Grocer | Ahead of What's Next | June 2016 Senior-LeveL executiveS Whitney ray vP, retail, advantage Solutions/advantage Marketing Partners Division Ray led the full integra- tion of The Sunflower Group's key retail account services partnership with Target, including conversion of as- sociates, operational infra- structure conversion, title and structure alignment, and the transition of all employee management solutions. She headed the develop- ment of an improved training curriculum and stronger qual- ity control measures, result- ing in a strengthened client relationship through im- proved value-added resources and strong ongoing thought leadership. Ray improved overall execu- tion rates by up to 25 percent and reduced store complaints by 50 percent. JoDie Daubert SvP, Merchandising Fresh Formats, ahold uSa Daubert was part of the team that built from the ground up the Fresh Formats company, whose goal is to test and trial new retail concepts, opening the first two new-format bfresh stores; launched a completely new nonperishable product mix; and introduced a new prepared food and scratch bakery concept. She assembled a merchan- dising team that blended Ahold USA experience with new thinking and ideas; the team scored 100 percent on the Ahold engagement survey. Daubert received Ahold's Bet- ter Place to Shop award in 2015 and supported the company's Women in Leadership efforts; she also took part in a local middle school's Career Day. tara FaLLon vP, engagement and talent Development, ahold uSa Fallon achieved associate engagement and communica- tions survey participation of 95 percent, an increase of eight points, upping the communica- tions score by five points. She grew the development score three points through two initiatives: situational leadership training for all division management as- sociates, and the launch of a career website for each Ahold USA company, illustrating potential career paths within functions, and highlighting key roles and successes. Fallon created a new busi- ness resource group for work- ing parents, to make the com- pany more desirable to work for and to gather insights to increase sales. JiLL GriFFin President, advantage Solutions/ advantage Marketing Partners Division Griffin's accomplishments centered on growth and diversification, expansion, and industry recognition, earning her honors from "Who's Who in Shopper Marketing Agencies" and Path to Purchase Institute, among other accolades. She grew revenue by upwards of $100 million, or more than 25 percent, won $20 million in annualized revenue on a go-forward basis in diversified industries and sectors new to the agency, and improved client portfolio diversification by 55 percent year over year. Griffin acquired significant revenue in new agencies and strategic capabilities. eLizabeth FoGerty SvP, Strategic Planning, advantage Solutions/ advantage Marketing Partners Division Fogerty revamped IN Mar- keting's strategy and insights function to raise the bar on delivery of shopper-centric solutions, including INpath, a proprietary approach to defining the path to purchase that uses qualitative behav- ioral inputs and quantitative measures to provide clients with a road map for optimal consumer activation. She developed a proprietary performance measurement, ROI and predictive analytics tools that deliver business intelligence across IN's client base and high- light IN's analytics expertise. She contributed to more than $14 million in new busi- ness growth in 2015. LiSa KLauSer President, consumer and Shopper Division, advantage Solutions/ advantage Marketing Partners Division As leader of the IN Market- ing Services team, Klauser doubled revenue and won mar- quee CPG clients, all of which were onboarded seamlessly. She recruited an all-star team of industry veterans to offer clients access to "the best minds in the business"; this approach led to world- class work that garnered numerous industry awards, including a Gold Effie. Klauser serves on the foundation board of the University of Connecticut, is an avid volunteer within her church community and serves as an industry mentor to many young women in the workplace. MeLiSSa oeSterreich evP, client Services, advantage Solutions Oesterreich led three clients through critical organizational transformations as a result of disruptive mergers and acqui- sitions, providing value-added consultation on outsourcing needs, retail deployment and optimization strategies. After her promotion to EVP, she developed a blueprint for delivering organizational growth with an emphasis on Advantage Cultural Pillars, including a special focus on people development, best practice sharing, needs-based solutions and developing an enterprise mentality. She led her team to more than 5 percent organic rev- enue growth through expan- sion of services with clients. KirSten aLForD oSborne vP, client Services agency, advantage Solutions/ advantage Marketing Partners Division For Meijer's Explore More platform, Osborne successfully developed and deployed an adult beverage demo program that drove incremental events and met the client's category needs, and created and rolled out a seasonal event strategy; together, the initiatives helped the team increase the average daily event count by 33 percent. She implemented process ef- ficiencies to reduce preparation time, improve field communica- tions, and increase program lead times by more than 200 percent. Osborne created and imple- mented an enhanced opera- tions model that resulted in a 14 percent increase in event execution and achievement of operational stability.

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