Progressive Grocer

JUN 2016

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26 SOLUTIONS JUNE 2016 BY K AT H Y H AY D EN With two upscale markets in San Francisco, Bi-Rite Market has easy access to chefs from some of the Bay Area's fnest restaurants— starting with Chef Jason Rose, culinary director for the Bi-Rite Family of Businesses. Rose's 20 years in foodservice include stints as culinary director for Dean & Deluca in nearby Napa Valley, project manager for the San Francisco-based Delfna Restaurant Group, executive chef at Whole Foods Market in Marin County's Mill Valley, and executive sous chef at Napa's Carneros Inn. "Tere is so much food knowledge on our staf, and not just our chefs and cooks in the kitchens," says Rose. "Many of our buyers were former chefs and have been working in their industries for decades. Plus, we all love to eat and scope out menus wherever we fnd ourselves. Ask any staf member on the foor, and they can recommend a recipe for a specifc ingredient, or suggest a dinner option for you." Rose and his chefs bring this reverence for ingredients to Bi-Rite's kitchens. "Our prepared foods are how we show our guests how much we love to cook, feed and be fed," Rose explains. "Always seasonal and supportive of the producers we believe in, we prepare our dishes with the same responsibly sourced, high-quality, unique, seasonal foods found in our markets. Our owner Sam Mogan- nam's family heritage is Palestinian, and you can see some of his family's recipes come through our prepared foods as well." Celebrating food culture In this foodie-focused California city, Bi-Rite attracts the type of people who live to eat. Te stores' prepared food programs make the most of that love by showcasing and celebrating traditional cooking practices from around the world. "Last summer we launched our house-made sushi line," says Rose. "We realized that we could elevate the sushi we sold by showcasing the incredible, sustainable seafood in our markets, which is also the same seafood you see on our catering menus. We trained with some of San Francisco's most renowned sushi chefs to perfect our technique, and this past winter visited Japan to dig even deeper. We are constantly educating ourselves about how best to under- stand and use the ingredients on hand in our prepared foods." Bi-Rite Market Local ingredients and chef-driven culture bring restaurant quality to a pair of San Francisco stores. Back of the House: The Vegan Hippy sandwich is one of Bi-Rite's top sellers.

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