Issue link: http://magazine.progressivegrocer.com/i/689994
® Registered Trademark of Kimberly-Clark Worldwide, Inc. © KCWW. You may not realize it, but by using the name Kleenex ® as a generic term for tissue, you risk erasing our coveted brand name that we've worked so hard for all these years. Kleenex ® is a registered trademark and should always be followed by a ® and the words 'Brand Tissue'. Just pretend it's in permanent marker.