Progressive Grocer

JUN 2016

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June 2016 | progressivegrocer.com | 165 of sales for Polymer Logistics, one of two companies now supplying the Bentonville, Ark.-based mega-retailer with new RPCs. Riverside, Calif.-based Polymer rolled out its wood grain RPCs in Europe several years ago. "Consumers in Italy said they liked the way it looked, better than com- mercial black RPCs," recounts Mosco. "It has a warm farm- ers'-market feel, and retailers said consumers are buying more produce as a result. "Te biggest trend in fresh produce merchandising is the farmers'-market look," he continues. "It's more eye- appealing and friendly to consumers." Polymer, which has an exclusive agreement with Walmart for the next 18 months, plans to roll out its wood grain RPCs to other retailers upon fulfllment of its commitment. Walmart is reportedly implementing the wood grain RPCs in phases, beginning with dry com- modities like onions, potatoes, tomatoes and stone fruit, in several Bentonville locations. "Wood grain RPCs are a major innovation," going with the grain Polymer Logistics' wood grain rPCs impart a farmers'-market feel to an italian supermarket. SCS-SG-0114

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