Progressive Grocer

JUN 2016

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Fresh Food Produce product manager for the Lenexa, Kan.-based fexible-packaging company. Today's shoppers aren't just tossing items into their baskets. Teir increasing discernment de- mands a thoughtful approach from retailers and suppliers alike. "Consumers, especially Baby Boomers, are taking the time to see if the produce is packaged in store, if it is locally grown and if it's fresh," continues Barnes. "Retailers are building on this awareness by ofering packag- ing that protects the product's freshness and the packaging's real estate by letting them promote words like 'fresh' and 'packaged in-store,' as well as how-to instructions." With convenience and added value in mind, Robbie has created several new packaging solu- tions for the fresh produce industry. Te Fresh N Tasty Bulk Produce Pouch ofers an easy-carry handle, resealable zipper and macro perforations on both sides of the pouch for easy rinsing of the produce. Te pouches are available in four sizes, from snack to family packs. "Fresh N Tasty Bulk Pouch is an alternative for retailers wanting to provide consumers with the convenience of picking up pre-packaged produce, versus picking through bulk displays," notes Barnes. "Consumers also love the added food safety gained with buying pre-packaged produce." Certainly, local also remains a powerful driver in fresh produce, and Robbie has responded to the need for greater backyard messaging with a new pouch that features "Locally Grown" at the top of the package, near the handle. Robbie currently ofers the product in two sizes, but is working with retailers to gauge the need for additional pouch specs. "Consumers are paying more attention to what they eat, where their food is grown and just how safe it is," observes Barnes. "Local food, or locally sourced, is rapidly growing from a niche market into a full, dedicated section in the produce department." Robbie's other new packaging addresses the trend of healthful meals made easy. "We wanted to ofer retailers a new alternative to provide consum- ers with a fresh addition to ready-to-eat meal solu- tions," says Barnes of Robbie's new steamable pouch for fresh-cut produce. Te pouch is designed with customized laser- venting technology that allows the produce to steam evenly in the microwave while preserving the taste and nutritional benefts of the veggies. "Tis new pouch answers the demand of the consumer wanting fresh and healthy alternatives to processed foods," adds Barnes. "For retailers, the pouch helps build awareness of products that promote freshness and packaged in-store." Merchandising Naturally Supermarkets that create a farmers'-market ambi- ance send a fresh message that may translate to increased sales of fruits and vegetables. Wal-Mart Stores Inc. is in the process of reset- ting the produce departments of some 2,000 of its stores with wood grain reusable plastic containers (RPCs), notes Tony Mosco, North American VP The biggest trend we are hearing about is the demand for less-processed foods, more healthy alternatives, and the desire for convenient packaging in both family size and snack size." —Jennifer Barnes, Robbie Flexibles NEWSPAPER BASKET STANDS TRASH / RECYCLING CENTERS STAIR STEP DISPLAYS / BASES FRONT CASE PLATFORMS Get Your Products Off the Floor! www.masonways.com

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