Progressive Grocer

JUN 2016

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June 2016 | | 163 Broccoli Benefits From On-trend Displays Exotic and lesser-known fruits and veggies aren't the only items that beg for inspired preparation ideas. Familiar broccoli becomes a bold new ingredient with the right positioning. "Customers want ease," asserts Jacob Shafer, market- ing communication coordinator for Mann Packing Co. Inc., in Salinas, Calif. "Getting back to their busy lives as fast as possible has never mattered more, and one of the biggest reasons for a consumer to be unsatisfied with a product is the amount of effort they have to put into it. "Basically, consumers want quick, healthy meal solu- tions that are also nutritious," he adds, "so at Mann's, we are focusing on continued innovation, striving to bring ultimate convenience and freshness to consumers." With this in mind, Mann's recently expanded its Culinary Cuts line of fresh, uniquely cut vegetables to include Shaved Brussels Sprouts, Cauliettes and Broccoli Clovers. The full line is supported by recipes, photos and videos available at All of the veggies are washed, ready to cook and versatile. "As we move into summer and outdoor eating becomes more frequent, the Sliced Broccoli Clovers are ideal served as an appetizer that is both healthy and delicious," notes Shafer. Braga Fresh Family Farms is also encouraging more creative broccoli usage with its Josie's Organics line and a website loaded with nutritious, delicious recipes. "With Josie's Organics, we're encouraging people to em- brace the whole vegetable," says Chadwick Boyd, a food and lifestyle expert for the Soledad, Calif.-based brand. "The idea of using grated broccoli stalks to refresh salads, for example, is really resonating with home cooks." While many consumers purchase broccoli and eat only the florets, Josie's Organics is promoting increased value and sustainability. As CEO Rod Braga contends, "Through whole- vegetable cooking, we extend sustainability from our family farm to family dinner tables around the country." Market brand. "When you open the clamshell, it tells the grower's story and farming practices," ex- plains Yerecic. "It goes hand-in-hand with that local feel that people want. "Giving growers more opportunities to tell their stories through signage, labels or packag- ing is the way to connect with people on a deeper level," she afrms. Healthy Eating Made Easy "Fresh and convenience," asserts Jennifer Barnes, of Robbie Flexibles, when asked to describe the top trends in fresh produce packaging in just two words. "Te biggest trend we are hearing about is the demand for less-processed foods, more healthy alternatives, and the desire for convenient packag- ing in both family size and snack size," adds Barnes,

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