Progressive Grocer

JUN 2016

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Page 159 of 239

Fresh Food Produce W hen it comes to top trends in fresh produce merchandising and packag- ing, reinforcing the connection among the farm, the grocer and the consumer is critical to spurring sales in today's competitive marketplace. How do progressive grocers create an experience that tran- scends the produce aisle, connecting shoppers straight to the source? Every aspect of fresh fruit and vegetable merchandis- ing and packaging is an opportunity for storytelling, display Farm Cred Produce departments establish freshness, build trust and drive sales through merchandising with a farmers'-market feel. By Jennifer Strailey elements inspired by nature, and evocative visual cues. Produce packaging has evolved in recent years to make the message mouthwatering and the freshness ring out loud and clear. "Te trend is in transparency of the package or label that allows consumers to see as much of the product as possible, as well as more natural packaging that looks like craft paper or uses wood tones and browns," observes Kristen Yerecic, of Yerecic Label, in New Kensington, Pa. "It goes back to wanting to connect with local and an old-fashioned feel." 160 | Progressive Grocer | Ahead of What's Next | June 2016

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