Issue link: http://magazine.progressivegrocer.com/i/689994
71% 63% Percent of prepared foods shoppers with negative shopping experiences in last 90 days Balancer Parents Impromptu Diners Get to the right place. At the right pace. ®/© 2016 Tyson Foods, Inc. Sources: 1 Tyson Foods, Consequences of Failure Study, 2015 2 Tyson Foods, Consequences of Failure Study, 2014 • They live in urban areas and like to shop where they can get in and out of a store quickly. • Meal planning is often a daily, late-afternoon task. • They want to pick something up on the way home that doesn't take them out of their way or make them wait in a long line. Impromptu Diners • They like to walk up and down every aisle, are more likely to use coupons, look for healthy products and enjoy bulk-buying opportunities. • They think of the prepared foods section of the store as an option on nights when they don't feel like cooking or have a last-minute change of plans. Balancer Parents On the other hand, when Balancer Parents are happy about their prepared foods experi- ence, 47% are extremely likely to tell others about it. Even 60% of Impromptu Diners, who notice and report problems more than any other group, are likely to recommend their primary retailer when they are satisfied. Making these customers happy results in stronger sales in the prepared foods depart- ment and throughout the whole store.