Progressive Grocer

JUN 2016

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Page 133 of 239

Store ManagerS BetSy Perez Store team Leader, Store #213, grass Valley, Calif., raley's The leader at one of the company's top-volume stores, Perez increased sales and profitability in an area with little to no population growth and continued competitive pressures. She engaged her team in innovative ways, includ- ing team events like a game of "Family Feud," in which employees were divided into teams and answered questions based on the store's business metrics, product knowledge, and vision and values. Perez created an outdoor barbecue venue with lunch of- ferings for customers to enjoy there or take home. CarLa DieffenBaCh Store team Leader, Store #328, Ukiah, Calif., raley's Dieffenbach bolstered sales, increased profits and led team-building efforts at her store. Often working all-night shifts, she and her team helped their community by providing meals to firefight- ers dealing with the devas- tating forest fires in the area. Dieffenbach's commit- ment to the community was further exemplified by her involvement with many local organizations, including the high school in Ukiah. Donna MenDeS Store team Leader, Store #306, Stockton, Calif., raley's Mendes' location was one of the company's top stores in just about every metric within the district, and she helped other locations with merchandising products and opportunities. She motivated her team members by starting a monthly "throwdown" food challenge in which employees brought in a dish for a taste test and the winner recieved a gift card, and also initiated a Raley's running club to run or walk the neighborhood around the store. Mendes helped support a 5K run, a local pumpkin fair, a Toys for Tots drive and part- nerships with local schools. as well as suppporting several in-store events. Digital transformation made simple A complete digital advertising sign solution, from permitting to post-ad analytics, for multi-unit grocery retailers with centralized marketing. Marketed exclusively by: 269.216.5950 5757 E. Cork St., Kalamazoo, MI 49048 ev locit ADVERTISING TR ANSFORMED TM

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