Progressive Grocer

JUN 2016

Issue link: http://magazine.progressivegrocer.com/i/689994

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DA Recently, CJ Foods, a U.S.-based vendor, needed to introduce items in Mexico for the frst time. Daymon Sales Manager proposed a series of in-store events to take place over three consecutive days featuring three different products. Mariana and a team of 40 Daymon associates supported CJ Foods with special events at each store. The vendor saw a 353 percent return on investment with a total sales lift of 2,076 percent. Minori Matsushita, Sales Manager for CJ Foods said: "We feel confdent that launching a new item has a better chance of success when the Daymon teams conduct our demos." . To learn more, please contact our CEO, Jim Holbrook, at JimH@daymon.com

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