Progressive Grocer Independent

APR 2016

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Check Out Check Out "Our world and industry are constantly changing. It's our spirit we have to rely on. To be successful, we need to think about where our business is going to be in 90 months, 90 weeks and 90 days, because the shopper needs are always changing." —Mark Batenic, president/CEO, IGA 42 | Progressive Grocer Independent | February 2016 Tips from IGA's 90 th Anniversary Celebration "The world is moving away from mass marketing to mass personalization. Consumers want en- gagement … now. They're always connect- ed. The world is becoming a small village because of hyperconnectivity. They want to buy brands and products that have a purpose — not just taste good or have good functionality." —Muhtar Kent, chairman/CEO, The Coca-Cola Co. "Be willing to change everything about your company except the values it was founded on. Compa- nies know the what and how, but few know the why. Help bring families together to share memorable meals and moments — that's Smucker's purpose. The profit flows from this belief." —Richard Smucker, CEO, The J.M. Smucker Co. "Grocery is a mature industry; emerging industries have fewer competitors and can make mistakes — you can't make mis- takes. You have to create unexpected value and find points of differentia- tion in the most unlikely of places. Sell enlightenment and social engagement. You're in a booming market: What's enduring about your business and customer?" —Kevin Kelley, co-founder, Shook Kelley "In the industry, there will be turbulence and it will be bumpy. Independents are in a good position to reinvent retail grocery. Change is coming — it is real. Be proactive." —Marc de Speville, founder, Strategic Food Retail "Innovation doesn't have to be a product breakthrough. Look for little opportunities to drive innovative change. Reinvent from a position of strength, rather than having to scratch your way out." —Josh Linkner, author

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