Progressive Grocer Independent

FEB 2016

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February 2016 | Defining the Independent Market | 19 W agner's IGA benefts from its rural location. Customers of the three Wagner's IGA stores still cook and eat a lot of meat, according to owner Wally Wagner. His grandparents opened the frst store in 1922, adding the frst service meat department 10 years later. "Ever since that time, we've done our own processing and smoking," Wagner says. In the early 1930s, the Wagners developed the recipes for what are now known as Wagner's Signature Recipe products. A smokehouse in Minster, Ohio, makes about 90 percent of the Wagner recipe products, including smoked salmon. Wagner's makes its own sausages, summer sausages, beef sticks, bratwurst and mettwurst — the last a strongly favored sausage popular in a community largely made up of people of German descent. In the service meat case, Wagner switched 2½ years ago to CAB — Certifed Angus Beef — to ensure the highest-quality products. He had become dissatisfed with some of the quality of the Choice cuts he was receiving. CAB guarantees the top 25 percent of the Choice beef category, "the best of the best," as Wagner notes. "Tere's no competitor in this im- mediate area that has [CAB]," he adds. "Tat's why we went with it, to take a step above everyone else. Te beef is a little higher-quality; it's better marbled, and the eyes of the steaks are nice and uniform." Service is vitally important to the suc- cess of Wagner's meat department. Te largest store, located in Minster, still maintains a service counter with butch- Wagner's IGA, Minster, Ohio ers always present (Te other two stores have self-serve counters due either to the size of the store, as is the case in Ft. Loramie, or the volume, as is the case in Bremen). Again, the rural locations are a beneft, as the region still has trained butchers, although Wagner's has trained its own meat cutters in the past. "We stand by the quality of our meat and our service," Wagner asserts. 2016 I N D E P E N D E N T S OUTSTANDING MEAT/SEAFOOD Specifically designed for narrow aisle applications in grocery stores, Airius' Narrow Aisle fan provides an elongated airflow pattern to maximize spread down the length of an aisle while minimizing interference with open cases. Features energy-efficient electronically commutated (EC) motor. The World Standard For Destratification Straight and narrow. A new aisle-warming solution for nagging cold aisle complaints. Narrow It Down EC motor option Call 303.772.2633 or visit

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