Progressive Grocer Product

WIN 2015

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contents Volume 2 No. 3 WINTER 2015 EDITORIAL Editorial dirEctor Joan Driggs Editor Jill rivkin contributing WritErs ElizabEth Fuhrman crEativE dirEctor JEFF bowEs ADVERTISING SALES & BUSINESS vP/grouP PublishEr Jeff friedman MidWEst rEgional salEs ManagEr John huff WEstErn rEgional salEs ManagEr elizabeth Cherry EastErn MarkEting ManagEr maggie Kaeppel northEast, MarkEting ManagEr miKe Shaw MarkEting ManagEr (aZ, co, id, Md, Mn, Mt, nM, nv, oh, tX, ut, WY) Janet blaney advErtising/Production ManagEr Kathy Colwell MARKETING & PROMOTION audiEncE dEvEloPMEnt ManagEr shElly Patton subscribEr sErvicE/singlE-coPY PurchasEs [email protected] 570 lake cook rd. suite 310, deerfield, il 60015 (224) 632-8200 Fax: (224) 632-8266 PrEsidEnt & cEo harry stagnito chiEF inForMation oFFicEr kollin stagnito sEnior vicE PrEsidEnt, PartnEr nED barDic chiEF brand oFFicEr korry stagnito vicE PrEsidEnt & cFo kylE stagnito vicE PrEsidEnt/custoM MEdia division PiErcE hollingsworth dirEctor oF EvEnts kEn romEo svP/carbonviEW rEsEarch richarD ratcliFF Production ManagEr anngail norris huMan rEsourcEs ManagEr sanDy bErnDt stratEgic MarkEting dirEctor brucE hEnDrickson ProMotion dirEctor robErt kuwaDa dirEctor oF digital stratEgY matt mcguirE STAGNITO BUSINESS INFORMATION BRANDS catEgory insights & FEaturED ProDucts 13 Center Store Something for Everyone: Center store houses (most) beverages, making it jam-packed with powerhouse brands and niche products seeking to deliver something for everyone. 17 Refrigerated & Frozen Image Control: Frozen foods have to improve a historical reputation by building an image around healthy and convenient. 22 Perishables "Real" Growth: Perimeter categories continue to be strong. 25 Non-Foods Make it Sparkle: With strong competition from other channels, grocers can still win in home care by delivering powerful and pleasing products. 29 Operations, Technology & Supplies A look at some new and existing products and supplies to help maximize performance at retail. 4 Progressive Grocer Products Showcase / winter 2015 Outside the Box: From product to packaging, consumers today expect innovation. This feature ofers expert advice and insight from packaging professionals addressing the value of packaging to brand building, best practices for invigorating existing brands and packaging, and how best to reach and connect with shoppers through packaging. covEr story 6

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