Progressive Grocer Product

WIN 2015

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2 8 Progressive Grocer Products Showcase / Winter 2015 NON-FOODS Immune Defense i-Health Inc.'s Culturelle Advanced Immune Defense is a supplement that uses probiotics to boost the immune system. The formula comprises clinically proven ingredients for immune protection including: EpiCor, a specialized yeast fermentate, Lactobacillus GG, and vitamin C and zinc. Each once-a-day serving of Culturelle Advanced Immune Defense comes in a capsule-in-capsule form — a technology that ensures freshness and viability of the probiotic — for easy usage with no need to add water. i-Health Inc. Cromwell, Conn. culturelle.com Organic Skin Protection Elemental Herbs debuted two organic sun protection formulas. Made with only five ingredients, zinc oxide being the most active, All Good Sunscreen Butter SPF 50+ is water resistant. Organic coconut and jojoba oils offer moisturizing properties, vitamin E protects the skin, and beeswax adds stability. All Good Lips SPF 15 is made from an infusion of herbs. All Good also added a Coconut flavor of their popular Certified Organic Original Lip Balms. Elemental Herbs Morro Bay, Calif. elementalherbs.com Mint Vitamin Pfizer Consumer Healthcare launched CentrumVitaMints, a multivitamin that offers consumers the essential nutrients they can enjoy like a mint. Centrum VitaMints in Cool Mint flavor is intended for adults, and includes vitamins A, C, D and E, amongst others. Serving size is two minty chewables daily, which can be taken with or without food or water. CentrumVitaMints is sold in 60- and 120-count bottles. Pfizer Inc. Madison, N.J. centrum.com On-Trend Nail Polish Duri Cosmetics released the Revel In Luxury Collection, which elevates autumnal- and winter-toned neutrals into rich nail polish hues. The 12 polishes are inspired by the trending Pantone 2015 Fall Fashion reports, which indicate a balancing of earthy neutrals with bold color statements. The collection's colors include: It's All About Me; Posh, Live It Up!; In Vogue; Oh, My Stars; Black Diamond; Chic Chick; Au Moment; Lost In Elegance; Paint The Town; Feeling Beautiful; and Revel In Luxury. Duri Cosmetics Brooklyn, N.Y. duri.com Gentle Baby Wipes WaterWipes released its wipes of the same name to the U.S. market. Manufactured in Ireland, WaterWipes have been widely used for years in Ireland and the United Kingdom. WaterWipes have been carefully designed to be gentle on babies' sensitive skin. The only ingredients used in WaterWipes are 99.9 percent purified water and 0.1 percent grapefruit seed extract. WaterWipes Drogheda, Ireland waterwipes.com Snow Safety Gaia Enterprises' patent-pending product Traction Magic provides tire-and-foot traction in ice or snow. Made with no salts, chemicals or dyes, Traction Magic creates traction for cars and pedestrians when on icy roads, driveways, walkways, patios and sidewalks. It's also quick to apply, pet and child safe, and guaranteed to work in all temperatures. Rather than melting ice, these all-natural crystals absorb the liquid layer and then, with their spiky ends, bury themselves into the ice sheet. Gaia Enterprises Southhampton, Pa. tractionmagic.com Skincare Regimen derma e released the Purifying deep detox skincare regimen. The Purifying skincare regimen contains a detoxifying blend from the earth and sea. Fortified with marine algae extracts Kimarine Wakame and Bladderwrack along with activated charcoal, green tea and aloe leaf juice, these formulas work naturally to draw out toxins, replenish vital nutrients and restore skin's own resistance to oxidative stress. The line includes: Gel Cleanser, Toner Mist, Daily Detox Scrub, 2-in-1 Charcoal Mask, Youth Serum, and Oil-Free Moisturizer. derma e Simi Valley, Calif. dermae.com Vitalizing Dietary Supplement Voke Tabs, a portable, healthy, energy alternative can be taken daily. The company suggests taking one before, during or after a workout or midday when you need an extra boost. Voke is made with organic guarana berry, organic acerola cherry, and green tea leaf caffeine. The dietary supplement contains 100 percent of the daily recommendation of vitamin C, 77 mg. of caffeine and 2 calories without the use of artificial sweeteners, flavors or colors. Voke Tab Inc. Hamilton, Mt. voketab.com

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