Progressive Grocer Product

WIN 2015

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CENTER STORE As effervescent beverages continue to gain popularity (research from Euromonitor shows that sales of sparkling waters have more than doubled over the past fve years), LaCroix Sparkling Water leads the pack in terms of dollar volume growth according to Nielsen's 52-week grocery report ending October 3, 2015. LaCroix continues to refresh the category with new favors; it now boasts 12 core favors as well as the Cúrate themed line extension. Inspired by healthy living, the Cúrate theme evokes French ambience and the Spanish zest for life. This line was created to quench the mind with favors that transport you to serene mo- ments when fantasy meets reality. Three new favors have recently been launched: Kiwi Sandía (Kiwi Watermelon): freshly cut, bright watermelon wedges and juicy slices of kiwi make a perfect pairing. Melón Pomelo (Cantaloupe Pink Grapefruit): ripe cantaloupe essence infused with pink grapefruit combine for a tangy duo with a touch of sweetness. Múre Pepino (Blackberry Cucumber): sweet and sour blackberry notes and the natural earthiness of crisp cucumber create this unique new favor combination. The new trio of favors complements the trend-forward Cúrate line, which also includes Cerise Limón (Cherry Lime), Pomme Bayá (Apple Cranberry) and Piña Fraise (Pineapple Strawberry). LaCroix Cúrate sparkling waters are avail- able in 8-packs of 12-oz. tall cans. Just like the core line, all Cúrate favors have a 100% natural favor profle and are free from calories, sweeteners, sodium, caffeine and gluten. All LaCroix products are also certifed non-GMO and Kosher. For more information, visit http://www.lacroixwater.com. LaCroix Sparkling Water serves as a healthy alternative to the many artif- cially sweetened beverages in the market. LaCroix, a popular brand for over 30 years, is calorie, sweetener, sodium and sugar free and does not contain caffeine. LaCroix is manufactured in local plants throughout the U.S., resulting in a lower carbon footprint than imported competitors and providing American jobs. LaCroix is 100% recyclable and perpetually sustain- able in its iconic can packaging. LaCroix is widely available throughout the natural channel as well as mainstream grocers, mass merchandisers, clubs and drug stores nationwide. LaCroix Makes Splash with New Globally Inspired Cúrate Sparkling Water A D V E R T O R I A L Lemonade Offerings Old Orchard's new lemonade lineup features unique flavors sweetened with a blend of sugar and Truvia stevia leaf extract. The products contain no high fructose corn syrup or anything artificial. The lemonades offer 90 calories per serving and one-third less sugar than regular lemonade. Old Orchard's lemonades are available in 64-oz. shelf-stable bottles or 12-oz. frozen concentrate. Old Orchard Brands Sparta, Mich. oldorchard.com Bold Beverages National Beverage introduced three new LaCroix Cúrate flavors: Múre Pepino (Blackberry Cucumber), Melón Pomelo (Cantaloupe Pink Grapefruit), Kiwi Sandía (Kiwi Watermelon). Featuring the same clean nutritionals as the core LaCroix line, Cúrate has a stronger, bolder flavor profile than the core line and more robust aromas. Cúrate is inspired by French ambience and the Spanish zest of life, quenching the mind with flavors that transport you to those serene moments when fantasy meets reality. National Beverage Corp. Fort Lauderdale, Fla. lacroixwater.com Low-Calorie Drink Mix Wyler's Light is a top brand in the low-calorie drink mix category and has announced the elimination of aspartame from the entire line. Wyler's Light will have a distinct, new look that will feature the "No Aspartame" claim. Wyler's Light low-calorie powdered drink mixes will continue to have 5 calories per serving and also provide a good source of vitamin C. The newest flavor in the lineup will include Wyler's Light Blueberry Lemonade available in the Singles to go! format. The Jel Sert Co. West Chicago, Ill. jelsert.com Smooth and Robust Extra Virgin Olive Oils Pompeian now offers Smooth Extra Virgin Olive Oil to complement its Robust Extra Virgin. The Smooth Extra Virgin is blended with select olives to create a mild, delicate flavor that is perfect for sautéing, sauces, and stir frying. Pompeian works directly with farmers, ensuring that the finest olives are selected for their oils. Both extra virgin olive oils have attained the USDA Quality Monitored seal, which verifies that they meet the Quality, Purity, and Traceability requirements of the USDA. Pompeian Inc. Baltimore, Md. pompeian.com

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