Progressive Grocer

DEC 2015

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66 | Progressive Grocer | Ahead of What's Next | December 2015 Produce Fresh Food "They're using them in a variety of dishes for breakfast, lunch, dinner and dessert. Berries are used across all meals of the day, and that's really helping the category." A supply chain that is consistently delivering high-quality fruit is also encouraging consumers to buy more frequently. "Berries are an investment to consumers, and they want a brand that they can trust," adds Maloney. With that in mind, Wish Farms has expanded its Sweet Sensation Strawberries this season. A new variety from the University of Florida, Sweet Sensation Strawberries are larger in size and lighter in color than other strawberries, but highly flavorful. "We decided to plant significant acreage this season," says Maloney, adding that the season is mid- to late December. Knowing how important recipes and usage suggestions are to consumers, Wish Farms recently launched a new website featuring recipe videos. Each season, consumers can access new culinary ideas. For December, the company created a strawberry red velvet cupcake with peppermint cream cheese icing. Wish Farms suggests that consumers make the cupcake, put it in a mason jar and present it as a holiday gift. Blueberries to Go Naturipe Farms, of Salinas, Calif., won PMA's Impact Award for Excellence in Packaging for its Blueberry blends. The original introduction, a 1.25-ounce rigid pack filled with fresh blueberries, is now complemented by Mango and Blueberry and Grape and Blueber- ry 1.5-ounce packs. All of the items feature fresh fruit that's washed and ready to eat. Rhapsodic for Raspberries Driscoll's drew visitors to its booth at the PMA Fresh Summit with a 3D experience designed to promote the berry supplier's Taste a New Tradition campaign. Through a 3D field-to-fork video, participants could feel like they were picking their own raspberries to be made into a pie. To complement the virtual experience, real mixed-berry pies were sampled at the booth. "We have seen successful in-store execution via pie demonstrations, inspiration cards and cross-merchandis- ing," says Jenet DeCosta, Driscoll's marketing manager of Taste a New Tradition. The campaign is designed to inspire consumers to enjoy raspberries in new ways through its dedicated #raspber- rydessert campaign that focuses on the many delicious variations possible with raspberry pie. Watsonville, Calif.-based Driscoll's teamed with Kate Lebo, a cookbook author and pie enthusiast, to update tried-and-true pie recipes. During the holiday season, tools will be available on, as well as live- streaming events via Periscope and Twitter chats. Feeding the need for more raspberries, Well-Pict Berries introduced an 18-ounce clamshell raspberry pack, the largest consumer pack ever available from the Watsonville-based company. Created in response to retailer requests for larger berry containers, the new clamshell complements Well-Pict's 6- and 12-ounce raspberry packs. Well-Pict also introduced an updated label design for 2016. The eye-catching strawberry- shaped label celebrates the company's nearly 50 years in the berry business. At Yuba City, Calif.-based Sunsweet Growers Inc., a new line of dried-fruit products, Pacifc Tropi- cals, satisfes both the better-for-you snacking trend and heightened interest in exotic favors by ofering Philippine Mango, Philippine Green Mango, Tai Coconut and Philippine Pineapple varieties. Bard Valley Date Growers, which showed visitors new ways to sample and serve Medjool dates, such as spread with peanut butter or cream cheese. Te Bard, Calif.-based producer of Natural Delights also featured a number of new products, including seasonal date rolls in three favors: Pecan Pumpkin Pie Spiced, Dark Chocolate Orange and Lemon Coconut. A Different Apple a Day As consumers increasingly look for new and interest- ing apple varieties, more growers are cultivating lesser-known, hybrid and heirloom varieties. Selah, Wash.-based Rainier Fruit Co. displayed a number of unique apples, including the Junami brand. A cross between Idared, Maigold and Elstar, the Junami apple was, until recently, grown only in Europe. Rainier is the exclusive North American grower of this variety. Te company also featured its Lady Alice pre- mium variety apples in a new pouch bag, available in January. While the heritage of the Lady Alice is unknown, the name was chosen to honor the mother of Rainier's owner. One of the "rising stars" in the apple category, organic apples are increasingly in demand, noted Rainier's Aaron Deherrera, who noted that the com- pany has built an organic-only, high-tech facility for its organic apples. PG For much more on new products shown at PMA's recent Fresh Summit Convention & Expo, visit y g l i f . , w o n P M A ' s n P a c k a g i n g r i g i n a l d p a c k n o w b e r - e m s e d p a c k , t h e l a r g e s t c o n s u m e r p a c k e v W a t s o n v i l l e - b a s e d c o m p a n y . C r e a t e d i n r e s p o n s e t o r e t a b e r r y c o n t a i n e c o m p l e m e n 1 2 - o u n c e W e l l - P u p d a t e d l T h e e y e - c a s h a p e d l a b c o m p a n y ' s n b e r r y b u s i n e Continued from page 64

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