Progressive Grocer

DEC 2015

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NO. 20 P O TAT O R E TA I L I N G T O D AY 7 HORMEL® set to sizzle in third year with IPC contest HORMEL® Real Bacon Bits and Idaho® potatoes go together like, well, like baked potatoes and crispy bacon, says Corrine Hjelmen, brand manager for bacon toppings at Hormel Foods Corp. "We know that potatoes are one of the No. 1 usage occasions [for bacon toppings]," says Hjelmen. "For our retail partners, [the IPC retail display contest] is a great way to cross-merchandise and increase their sales on both their potatoes and their bacon toppings. It's really an incentive for consumers to buy both products." For the 2016 IPC contest, Hormel Foods Corp. will be including cou- pons with all of its shippers, ofering consumers an opportunity to save $1 when they purchase one HORMEL® Bacon Toppings product and one bag of Idaho® potatoes (5 pounds or larger). "Every year we continue to build this program and make it a stronger presence with our retail partners," adds Hjelmen. "We continue to try and find creative ways to benefit both the retail side and the end consumer." Bacon toppings in action With baked potatoes In potato salads (hot or cold) With pan-fried potatoes SOURCE: HORMEL FOODS CORP. USED IN PAST YEAR WILLING TO TRY 77% 14% 40% 26% 40% 34%

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