Progressive Grocer

AUG 2015

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80 | Progressive Grocer | Ahead of What's Next | August 2015 2013 to 2014, according to Nielsen. In addition to sales data, consumer attitu- dinal research supports the appeal of eating eggs. According to research from Chicago- based Mintel, 92 percent of consumers say that they eat eggs; more than half (52 percent) of consumers say they do so at least a few times a week. For those looking at demographics, Mil- lennials lead frequency of consumption, followed by Generation X, Baby Boomers and the Swing Generation, per Mintel's fndings. In a recent report on eggs, London-based market research frm Euromonitor International made the point that egg consumption is in positive territory compared with other food and protein types. For example, while fresh egg volume sales have risen in the United States, fresh meat volumes have de- clined. Within the breakfast daypart, sales of eggs are higher as sales of breakfast cereals dip. New Varieties Beyond formal research, just looking at today's retail egg section supports the trend of an evolv- ing market for eggs. Many specialty brands now have a stronger shelf presence, including Refrigerated & Frozen Eggs Our commitment to work toward 100 percent cage-free eggs … will be a challenge because the U.S. egg supply has serious shortages right now due to the avian influenza outbreak." —Steve Peterson, General Mills product from suppliers like the Happy Egg Co., Phil's Fresh Eggs, Niman Ranch, Blue Sky and Organic Valley. At the same time, several store brands and national egg brands are adding cage- free varieties to their traditional lines, such as Eggland's Best and Land O'Lakes. Shoppers can also opt for pasteurized eggs, especially if they're looking to make foods with uncooked or slightly cooked eggs. "Interest and demand for pasteurized eggs is defnitely grow- ing," afrms Jay Berglind, VP of Davidson's Safest Choice Eggs, in Lansing, Ill. "Years ago, most con- sumers thought all eggs were pasteurized. Today's consumers are becoming more aware and … more particular about the foods they purchase." Shell Games While grocery shoppers are largely setting trends based on their various interests in natural, cage- Pompeian adds New Smooth EVOO to our exis ting Robust EVOO Pompeian's Robust EVOO is perfect for Marinades, Pasta, and Salad Dressings and our new Smooth EVOO is ideal for Sautéing, Sauces, and Stir Frying. Our research shows that consumers are more than willing to purchase both our Robust and our New Smooth Extra Virgin Olive Oils. This is great news for our partner retailers! Not only will your customers have a reason to purchase both of our Extra Virgin Olive Oils, but with our parity pricing, now it's possible to put both of our oils on special at the same time.

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