Progressive Grocer

AUG 2015

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Frozen & Refrigerated Yogurt A t Chandler, Ariz.-based Bashas', a particular type of yogurt has become the go-to product for a particular type of consumer. "Greek yogurt is now con- sidered the healthy alternative in the yogurt category," says Don Grace, Bashas' dairy buyer, who has worked at the company for more than 35 years, and so has seen his share of trends in the department. "Tis has caused an infux of Greek yo- gurt into many other products," as well as many new SKUs in the Greek and other yogurt segments. So many, in fact, that Grace believes they're negatively afecting the category. "Yogurt sales have been fat so far this year," he observes. "Te major companies have introduced so many new products that it has saturated the market." Among these recent introductions in the Greek segment, Grace cites items with "added grains, nuts, seeds and fruits." With such an infux of new oferings, diferentiation becomes vital. In the Mix General Mills believes its Yoplait Plenti line will be just such a game changer. Te Minneapolis-based company's new line "combines Greek yogurt with whole grain oats, fax and pumpkin seeds for hearty, protein-packed yogurt." Containing 12 grams of protein in each cup, Yoplait Plenti comes in eight favors. Similarly, leading Greek yogurt producer Chobani, based in Norwich, N.Y., has added two 72 | Progressive Grocer | Ahead of What's Next | August 2015 new favors, Raisin Brown Sugar and Peach, to its Greek Yogurt Oats line, which features an Ancient Grain Blend of steel-cut oats, quinoa, chia, buck- wheat and amaranth, mixed with real fruit. Chobani has also introduced three new favors to its Flip line featuring "exciting, inspired, natu- ral mix-ins" — Cofee Break Bliss, Peanut Butter Dream and Limited Batch Strawberry Summer Crisp — along with convenient 4-packs for the line's top two favors, Almond Coco Loco and Key Lime Crumble. In June, the company promoted the line, sold in packaging that enables consumers to "fip" the product's toppings into the yogurt, as an afternoon snack for "National Break You Make Day," which it describes as "a celebration for fnding small moments of enjoyment each day." Te brand's other recent rollouts include Chobani Kids Greek Yogurt Pouches Featuring Disney's Doc McStufns and Chobani Kids Greek Yogurt Mixed Berry Tubes; two Limited Batch favors, Plum and the returning Watermelon, available through August; and additional SKUs in its Simply 100 and Indulgent lines, the latter of which, launched last year, is the company's frst dessert product. Chobani has also debuted revamped packaging that highlights core attributes of each of its products, including natural, non-GMO ingredients, and less sugar than regular fruit yogurt for its traditional and Simply 100 lines. According to Peter McGuinness, Chobani's chief marketing ofcer, "Tis year, we've really pushed Greek yogurt is now considered the healthy alternative in the yogurt category." —Don Grace, Bashas' Greek Bearing Gifts Yogurt's latest success story has led to many innovative products and promotions, but what's next for the category? By Bridget Goldschmidt

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