Progressive Grocer

AUG 2015

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53 ©2015 CSC Brands LP AND ACHIEVE GROWTH REACH SHOPPERS WITH A NEW SET OF SOLUTIONS THE CONVENIENT SNACKS/MINI MEALS AMERICANS CHOOSE ARE CHANGING IN BIG WAYS, AND SO IS THE WAY THEY SHOP FOR THEM WITH AVERAGE SNACKS/MINI MEALS BASKET SIZE CAMPBELL'S HOUSEHOLDS MAKE MORE TRIPS $60 CAMPBELL'S HOUSEHOLD SNACKS/ MINI MEALS BASKET SIZE $84 Source: IRI US Panel, 52 Weeks Ending 10/5/2014 A Campbell's household is one that purchases 10+ Campbell's products per year. 1 5 OUT OF EVERY EATING OCCASIONS ORIGINATE FROM HOME THAN ONCE A DAY SNACK % OF AMERICANS CAMPBELL'S SNACKS/MINI MEALS 120 OVER INDEXES AT OUT OF EVERY 4 5 SNACKS IS A SNACK VISIT CAMPBELLSOUP.COM/SHOPPERGROWTH TO LEARN MORE. STRENGTHENING OUR CORE. EXPANDING INTO FASTER GROWING SPACES. CREATING SOLUTIONS THAT DRIVE GROWTH. TM CAMPBELL'S DELIVERS LARGER BASKET SIZE

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