Progressive Grocer

AUG 2015

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Candy & Snack Merchandising Grocery A s summer gives way to autumn, shoppers at Lubbock, Texas- based United Supermarkets begin to grow excited about new treats heralding that time of year, which brings with it Halloween and Tanksgiving, and the knowledge that Christ- mas, Hanukkah and New Year's aren't far behind. "Shoppers anticipate fall favors more and more," notes Mike Osornio, senior business man- ager for center store at the 37-store chain with locations in 24 Texas markets. "It seems to set the tone for the season." Generating most of this excitement, according to Osornio, is "the snack category, [which] does not have the same fall favors year after year. For example, chocolate-covered chips and pumpkin or spice cookies are fairly new to the category and season, versus items that have been produced year after year, like red-and-green-packaged candy or candy canes." Perhaps in response to this positive reaction on the part of consumers, he's observed "an increase in limited-edition fall favors from more and more manufacturers." One of those is Winston-Salem, N.C.-based Salem Baking Co., whose new Pumpkin Collec- Limited Success The impending fall and winter holidays prompt a grand rollout of themed items in center store, along with appropriate selling strategies. By Bridget Goldschmidt tion consists of Pumpkin Caramel with Sea Salt Delightfully Tin & Crispy Cookies, Pumpkin Cheddar Cheese Straws, and Pumpkin Spice Mora- vian Cookies. "As demand for pumpkin products continues to grow, we anticipate a very positive reception in the marketplace," says Salem President Brooke Smith. Shoppers anticipate fall flavors more and more. It seems to set the tone for the season." —Mike Osornio, United Supermarkets 62 | Progressive Grocer | Ahead of What's Next | August 2015

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