Progressive Grocer

AUG 2015

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60 | Progressive Grocer | Ahead of What's Next | August 2015 Fall Holiday Planning Feature Friesland, Wis.-based Alsum Farms & Produce — a potato grower and wholesale distributor of fresh fruits and vegetables — is planning this fall to repeat its 2014 collabora- tion with its home-state team, the Green Bay Packers, on the What's On Your Grill fan promotion. Last fall, fans were invited to submit a photo of themselves gath- ered around a grill featuring some of their favorite game-day eats. Nearly 425 Packers fans submitted photo entries, and the lucky winner received a new gas grill; a $100 gift card to a retailer grocery partner to purchase meat, potatoes and other vegetables for the fan's next tailgate party; and an Alsum apron and grill tongs. Life of the Party Creekstone's Rogers says 2015 is going to present "some unique challenges such as a tight supply for turkeys; however, that will present an opportunity to see stronger ham and roast sales." MillerCoors' Dzarnowski says product innova- tion presents a "timely and relevant" opportunity for grocers: "Growing segments like cider and favored beverages are blurring the lines of beer, wine and spirits. Brands like Redd's Apple Ale and Blue Moon White IPA allow the consumer to explore new favors and styles of beer, generating incre- mental sales during holiday occasions. Te opportu- nity to deliver solutions for food-and-beer pairings is important to meeting shopper expectations." Meanwhile, special occasions provide a chance for grocers to help consumers create "a memorable and visual party experience," says Baranczyk, at Jack Link's. "People are looking for unique foods and favors in their appetizers and snacks through unexpected items outside of typical party food," he says. "Technology and social sharing also play large roles in recent party-planning changes. Both brands and grocery retailers can take advantage of these social media trends to build new ideas and experi- ences attractive to shoppers." PG 5 P k f s f b b B A M t n b l l d h l d LEADER OF THE PACK Alsum Farms' annual contest awards a lucky Green Bay Packers fan tailgating goodies.

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