Progressive Grocer

AUG 2015

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58 | Progressive Grocer | Ahead of What's Next | August 2015 game-day gatherings is Raley's Game Time Chili, which combines the store's own grass-fed beef, beer, organic veggies and Engage's Mexi-Mix Season- ing, notes Patty Mastracco, food editor for Raley's Something Extra magazine. Engage ofers a host of tailgating recipe ideas of its own on its website, including salt-free marinades for grilled meats, and snack dips for chips, vegetables and fruit, made with ingredients like light sour cream and Greek yogurt, for folks looking to remove some of the guilt from their game-day feasts. Of course, snacks are a huge part of tailgating and other special occasions. Munchies like chips and pretzels are ubiquitous, with many new ver- sions boasting gluten-free status and made with ancient grains, popcorn, beans, and even kale, beets or seaweed. Meanwhile, protein-rich foods are in high de- mand, so the folks at Jack Link's are prepared to help grocers take advantage of this trend at holiday snack time. Mark Baranczyk, director of trade marketing for the Minong, Wis.-based maker of jerky and other meat snacks, says grocery retailers should take advan- tage of special occasions with signage and displays. "Providing cross-merchandising solutions throughout the perimeter of the store could also help the grocery retailer take advantage of impulse purchase occasions in heavy trafc areas," Baranczyk says. Jack Link's has promotions throughout the year, accompanied by custom displays to attract consum- ers to purchase its products — including new chick- en and bacon jerkies — during certain occasions. "By partnering with grocery retailers on custom promo- tions, we will provide them with unique, innovative merchandising solutions," Baranczyk says. For example, this fall Jack Link's is partnering with Red Bull on a promotion giving shoppers $2 of a 2.85-ounce bag of Jack Link's with the purchase of a 4-pack of Red Bull. "We are also conducting a back-to-school promotion that focuses on pro- tein on the go. If two bags of 2.85-ounce Jack Link's jerky are purchased, shoppers can save $1.50," Baranczyk adds. "Jack Link's jerky is a great lunchbox or back- pack stufer and after- school snack." Producing a Victory Not to be outdone by other store categories, produce growers have their own tailgating and fall promotions. Irving, Texas-based Avocados From Mexico (AFM) is launching several fall programs, includ- ing Fiestas Patrias Guacamoments, running Aug. 30 - Sept. 26 to coincide with Hispanic Heritage Month. Tis partnership with Coca-Cola aims to provide Hispanic shoppers with value-priced meal solutions and will ofer consumer savings, along with bilingual POS materials. Additionally, AFM and national partner Ro-Tel, a brand of Omaha, Neb.-based ConAgra Foods, are running their Tastiest Tailgate promotion Sept. 15 - Oct. 31. Tis promotion will be centered on the Rockin' Guac recipe, described as a "speed scratch" guacamole made using AFM avocados and Ro-Tel Original Diced Tomatoes & Green Chil- ies. Supported by consumer incentives and unique merchandising, the campaign also ofers retailers a chance to win prizes for creative displays. Further, the Tastiest Tailgate will be featured on an elec- tronic billboard in New York's Times Square and will go on the road with the Tailgate Tour of six college football tailgate events. "Big-name partnerships, creative displays, con- sumer incentives and retail contests, as well as event and ad support, will help increase sales during this crucial period," says Alvaro Luque, AFM president. U.S. Grill Sales Heat Up As summer fades into tailgating season, Mintel's new "Grilling and Barbecuing U.S. 2015" report reveals that nearly half of Americans (47 percent) plan to purchase a grill within the next two years. With household grill ownership holding steady at nearly 80 percent since 2011, an overwhelming major- ity of U.S. grillers (93 percent) report grilling on occasion during the week, and 31 percent grill regularly on week- ends. Not unexpectedly, 38 percent of grillers regularly hold cookouts on holidays such as Memorial Day or Independence Day. The future of the U.S. grill mar- ket may very well lie with Millennials. Consumers age 25-34 are more likely (65 percent) than average (47 per- cent) to buy a grill within the next two years; eight in 10 consumers age 25-34 already own a grill. Seven in 10 (71 percent) Millennials report using their grills at a sporting event for tailgating, well above the over- all average (44 percent). Grilling acces- sories are important to older Millenni- als, with 42 percent owning at least five such accessories and 77 percent noting that they'd like to own more. Fall Holiday Planning Feature Putting everything in one easy-to- find location not only makes their shopping experience faster, but it also presents an opportunity to sell add-on items that may not have been on your customer's radar." —Jim Rogers, Creekstone Farms Read more about grilling trends at Progressivegrocer.com/grilling.

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