Progressive Grocer

AUG 2015

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52 | Progressive Grocer | Ahead of What's Next | August 2015 Fall Holiday Planning Feature Going the Extra Yard Tailgating and fall celebrations bring opportunities for grocers to drive whole-store sales. By Jim Dudlicek T here's no reason for grilling sea- son to end when summer does. With outdoor cooking enjoying solid popularity, even among the all-important Millennial demographic, grocery retailers have the perfect opportunity to carry that momen- tum into fall with initiatives to support the great American pastime of tailgating. To be sure, tailgating, along with the concurrent and following fall and winter holidays, presents a golden opportunity to rally the entire store — from meat to snacks to spirits — behind delivering solutions for shoppers eager to cheer their team on to victory or refect on the past year with family and friends. Especially for grocers in towns with enthusiastic professional or collegiate sports fan bases, autumn leaves can translate into more dollars dropped at the cash register. Indeed, the food industry loves football season, afrms Jim Rogers, VP of sales and marketing at Arkansas City, Kan.-based Creekstone Farms Premium Beef. "Te very frst tailgate party of the year has become the unofcial beginning of fall, and always involves food and beverages," Rogers says, "and fans that prefer to watch from home also need to eat. Te classic holidays, like Tanksgiving and Christmas,

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